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NATIONSBANK SELECTS ADVANTAGE INTERNATIONAL AS ITS OLYMPIC MARKETING CONSULTANT

 NATIONSBANK SELECTS ADVANTAGE INTERNATIONAL
 AS ITS OLYMPIC MARKETING CONSULTANT
 ATLANTA, July 2 /PRNewswire/ -- NationsBank Corporation (NYSE: NB) has selected Washington-based Advantage International as its Olympic marketing consultant, announced Ken Lewis, president of the NationsBank General Bank.
 Advantage International, an event marketing company, will work with NationsBank to develop a comprehensive marketing plan to maximize the company's sponsorship of the 1996 Olympic Games in Atlanta. As the Olympic consultant to NationsBank, Advantage International will provide strategic planning, marketplace analysis, contract negotiations and event implementation services.
 "We selected Advantage International because of their highly creative ideas and the chemistry between the two companies' management teams," said Lewis. "NationsBank is now in a league with world-class companies and Advantage has proven its ability to provide excellent service to the best companies in the world."
 Advantage International is one of the leading event marketing and athlete management companies in the world with 11 offices on five continents. Its corporate clients include BMW, Northwest Airlines, Cadbury Schweppes, Compaq Computer and Procter & Gamble. Advantage's clients also include many of the world's top athletes, including 1992 Olympians David Robinson, Matt Biondi, Summer Sanders and Bonnie Blair.
 "We are delighted to be a part of the NationsBank team," said Francis H. Craighill III, managing director of Advantage International. "NationsBank is truly committed to its customers, associates and communities. We are excited about helping them use their Olympic sponsorship to reach their corporate goals."
 In addition to its corporate sponsorship of the 1996 Summer Olympic Games, NationsBank is the official bank sponsor of the 1992 U.S. Olympic Team that will compete in Barcelona.
 As part of that sponsorship, NationsBank will provide financial services for the team's athletes, coaches and adminstrators traveling to Barcelona. The team will arrive in Tampa, Fla., between July 8 and July 22. During those two weeks, NationsBank will provide them with foreign currency, traveler's checks and any other financial services they need.
 NationsBank is the fourth-largest banking company in the U.S. with $113 billion in assets and more than 1,800 bank branches in nine states and the District of Columbia.
 -0- 7/2/92
 /CONTACT: Scott Scredon of NationsBank, 404-607-5225, or Meredith Krugman Geisler of Advantage International, 202-333-3838/
 (NB) CO: NationsBank Corporation; Advantage International ST: Georgia, District of Columbia IN: FIN SU:


EA-BN -- AT008 -- 6100 07/02/92 10:54 EDT
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Publication:PR Newswire
Date:Jul 2, 1992
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