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NATIONAL TV NETWORK FOR NEW PARENTS LAUNCHED

 NATIONAL TV NETWORK FOR NEW PARENTS LAUNCHED
 WASHINGTON D.C., Nov. 10 /PRNewswire/ -- A national television


network for new parents was born today. Dr. Louis W. Sullivan, secretary of the U.S. Department of Health and Human Services, helped launch The Newborn Channel, the first commercial television network for hospital maternity patients and their families.
 Sullivan joined David L. Smith, president of the Newborn Channel, at Columbia Hospital for Women to officially welcome the network into the U.S. healthcare system.
 The Newborn Channel, which is free to both hospitals and their patients, broadcasts educational programming directly to new parents in their hospital rooms, 24 hours a day. Programs on the Channel cover the essentials of infant care, postpartum care and child development.
 "The Newborn Channel is a real coming together of diverse talents in the health and communications professions to improve the health of our citizens," said Sullivan. He also recognized the Channel as a means of supporting Healthy People 2000, the nation's health goals.
 A recent viewer of the Channel, Mrs. Joanne Moran Lewis, helped Secretary Sullivan cut the official launch ribbon while holding her two- month-old son, Francis. Lewis gave birth to her son at Columbia Hospital in early September.
 Most maternity patients stay in the hospital less than 48 hours. This abbreviated stay does not allow new parents to learn the essentials of baby care before they take their infants home. The Newborn Channel is designed to maximize the in-hospital educational experience at a crucial time for parents, so they leave more confident and better prepared to take care of their babies.
 "Learning to be a parent is a lifetime job," said David L. Smith. "Through The Newborn Channel, we hope to help parents get the best start possible."
 Columbia Hospital for Women was one of 14 test sites that participated in the development of the Channel. Currently, the Newborn Channel network of hospital affiliates comprises 185 hospitals, representing 15 percent of new mothers in the U.S. Over 75 hospitals were installed with the Channel for the national launch.
 -0- 11/10/92
 /CONTACT: Ann Leibowitz of The Newborn Channel, 212-398-9595, or Karen Johnson of Columbia Hospital for Women, 202-293-2048/ CO: The Newborn Channel ST: New York IN: HEA SU:


LR-OS -- NY067 -- 9303 11/10/92 13:08 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 10, 1992
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