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NATIONAL SURVEY OF SMALL BUSINESSES REVEALS PRACTICES AND PREFERENCES OF OWNERS/PARTNERS

 NATIONAL SURVEY OF SMALL BUSINESSES REVEALS
 PRACTICES AND PREFERENCES OF OWNERS/PARTNERS
 FORT WORTH, Texas, Feb. 17 /PRNewswire/ -- In a nationwide membership survey of over 50,000 members of the National Association of Private Enterprise (NAPE), entrepreneurs revealed insights into their business operations and management. Typically, NAPE members are business owners/partners with 10 or fewer employees.
 Results of the survey, conducted by Grotta Marketing Research, Inc., and sponsored by NAPE, were released today. Polling data was mailed to 58,400 NAPE members in July 1991, and 2,716 responses (a return rate of 4.7 percent) were received by the Aug. 23, 1991, deadline.
 The polling data revealed the demographic profile of a small business owner/partner to be a married male, over 40 years of age with some college education, who employs three or fewer employees and has been in business for five years or longer. Almost one-third of respondents (31 percent) live in California.
 The largest categories of NAPE-related businesses are construction (17.4 percent), retail trade (12.2 percent), personal services (9.2 percent) and business services (7.6 percent).
 The most important benefit of NAPE membership to 78 percent of respondents was group health and life insurance. Pharmaceutical discounts by mail or phone were rated as the least important health- related service. Behind the issue of health care, legislative affairs and savings at hotels were of great interest to those responding.
 About two out of three respondents have business computer systems with 48 percent of those owning a PC/IBM/IBM compatible, 11.5 percent using an Apple/Macintosh system and 5.7 percent using "other" brands. However, only 21 percent were interested in an Electronic Bulletin Board service which would provide access to NAPE and to other members.
 While trade publications, local newspapers and word-of-mouth are the primary sources of information for those surveyed, one-fifth read Business Week magazine. Only one out of eight reads The Wall Street Journal.
 Gross revenues of respondents exceeded $200,000 in 1990 with owners/operators taking an average of 34 percent, or about $75,000, out of their businesses in 1990 in the form of salary, bonuses and net profits.
 The National Association of Private Enterprise, with over 50,000 members, is a benefit organization which supports entrepreneurs by offering free or discounted services such as professional consulting, legislative representation and group insurance to businesses with 10 or fewer employees.
 Abbreviated copies of the research report with supporting tables can be obtained by calling 800-223-NAPE or by writing to Andrea Bennett, Director of Communications, NAPE, P.O. Box 470397, Fort Worth, Texas, 76147.
 -0- 02/17/92
 /CONTACT: Andrea Bennett of the National Association of Private Enterprise, 817-870-1971/ CO: National Association of Private Enterprise ST: Texas IN: SU:


TS -- DC001 -- 0561 02/17/92 12:12 EST
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Date:Feb 17, 1992
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