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 ITASCA, Ill., Feb. 4 /PRNewswire/ -- The National Safety Council USA announced today that it will open a regional office in Brussels, Belgium. This will be the first overseas location for the Council's new global subsidiary, Safety, Health & Environmental Services, International (SHESI).
 The announcement was made by Irvin B. Etter, president and chief executive officer of SHESI.
 SHESI was created last year to establish an international presence based on nearly 80 years of National Safety Council experience in safety, health and environmental advocacy in the United States. SHESI is headquartered in Itasca, Ill.
 "One of our goals is to help other nations reduce workplace fatalities and injuries," Etter said. He noted estimates of 110 million occupational injuries and 180,000 worker deaths every year around the globe.
 Another SHESI goal is addressing road safety issues. Every year, worldwide, hundreds of thousands of people die and millions more are hurt in traffic accidents. SHESI also will work to influence safety and health in general, as well as to improve the environment.
 To be located in a key business area in Brussels, the new SHESI office will work with European safety, health and environmental professionals, business and government leaders and other interests to reduce accidents and illnesses through mutual insights and involvement.
 The Council chose Brussels as the site for its first SHESI regional office because the city is centrally located in the European Community. Eventually, Council/SHESI offices, agencies or representatives will be established in other countries, on several continents.
 Joseph P.M. Rutters, C.S.P., has been appointed European manager in Brussels. An aide to Rutters and other staff will be recruited as the new operation proceeds. The Brussels unit reports to John F. Kuchta, SHESI executive vice president and chief operating officer.
 Rutters and his staff will develop contacts in EC countries. Kuchta said that SHESI will establish partnerships including: distributorships for National Safety Council-produced materials and programs; licensees and franchisees; and, joint ventures.
 Agencies for training programs offered by the Council's Defensive Driving Courses and First Aid Institute also will be established in the EC through the Brussels office.
 SHESI already has established distributorships in the United Kingdom and in Ireland and actively seeks similar arrangements throughout the world.
 In another development, SHESI is collaborating with the Rousseau organization on the cross-promotion of highway traffic safety materials produced by that firm and the Council. Rousseau operates international highway safety programs from its Paris headquarters, with offices in France, Spain, Portugal and Canada.
 Etter said that "SHESI retains the National Safety Council's historic mission of educating and influencing safety and health policies and practices, but with a new international focus.
 "Our more than 300 member firms operating outside the United States urged us to go global. SHESI was also created to fill their needs," he said. A volunteer International Advisory Committee is helping the Council to develop SHESI.
 "By using the National Safety Council's credibility and resources, through sincere learning and sharing, we plan to create a SHESI network throughout the world," Etter said.
 "We intend to help in every way we can," he said, noting the National Safety Council's long held view that safety and health advocacy should have no boundaries.
 Founded in 1913, the National Safety Council USA is a nongovernmental, not-for-profit, international public service organization. It is dedicated to the reduction of accidental deaths, injuries and preventable illnesses through safety, health and environmental advocacy.
 -0- 2/4/93
 /CONTACT: Robert O'Brien for the National Safety Council, 312-775-2306/

CO: National Safety Council ST: Illinois IN: SU:

LR -- NY108 -- 3137 02/04/93 15:48 EST
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Date:Feb 4, 1993

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