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NATIONAL MEDIA CORPORATION SIGNS LETTER OF INTENT TO FORM JOINT VENTURE IN GERMANY

 NATIONAL MEDIA CORPORATION SIGNS LETTER OF INTENT
 TO FORM JOINT VENTURE IN GERMANY
 PHILADELPHIA, Dec. 9 /PRNewswire/ -- National Media Corporation (NYSE: NM) announced today that it had executed a Letter of Intent to form a joint venture, Telekauf Holdings GmbH, to expand the marketing of its products in Germany.
 Partners in the joint venture, to be majority-owned by National Media, will be Fritz and Brigitte Wolff, operators of two direct response companies, Telekauf GmbH and Tele Response GmbH, whose assets will be acquired by the joint venture.
 John J. Turchi Jr., chairman and chief executive officer, said, "Telekauf Holdings GmbH will market products in Germany through television sales and print and will handle all telemarketing and fulfillment services. Located in Kronberg, Germany, this new venture will bring National Media's direct response expertise to the world's third largest market and will also provide a valuable base for future planned expansion into Eastern Europe."
 National Media Corporation markets products through televised infomercials and other direct marketing techniques in the United States, Canada and Europe.
 /delval/
 -0- 12/9/91
 /CONTACT: William H. Campbell, vp and secretary of National Media, 215-482-9800/
 (NM) CO: National Media Corporation ST: Pennsylvania IN: ADV SU: JVN


MK-JS -- PH013 -- 0636 12/09/91 14:43 EST
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Publication:PR Newswire
Date:Dec 9, 1991
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