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NATIONAL MEDIA CORPORATION REPORTS FISCAL YEAR 1993 RESULTS; NET INCOME OF $6.3 MILLION VS. 1992 LOSS OF $4.9 MILLION

 PHILADELPHIA, June 9 /PRNewswire/ -- National Media Corporation (NYSE: NM) today reported its results for the fiscal year ended March 31, 1993.
 Highlights include:
 -- Fiscal year revenues reach $142 million, up 39 percent.
 -- Foreign revenues for the year climb to $37.6 million from $14.1 million.
 -- European distribution expanded; programming goes on the air in Turkey.
 NATIONAL MEDIA CORPORATION
 (In thousands, except per-share amounts)
 Periods ended Quarter Year
 March 31 1993 1992 1993 1992
 Revenues $32,308 $35,739 $141,998 $102,218
 Net income (loss):
 Continuing operations (9) 1,056 6,259 (7,023)
 Gain on sale of NSI --- --- --- 2,169
 Net income (loss) (9) 1,056 6,259 (4,854)
 Per share: Net income (loss):
 Continuing operations 0 $.09 $.48 ($.64)
 Gain on sale of NSI --- --- --- .20
 Net income (loss) per share 0 .09 .48 ($.44)
 Weighted average common
 shares outstanding 13,520 11,622 13,046 11,087
 Net income for the year was $6.3 million, or $.48 per share, vs. a loss of $4.9 million, or $.44 per share, for the prior year. Net revenues for the 1993 fiscal year grew to $142 million, up 39 percent from the previous year's $102.2 million. Last year's results included an after-tax gain of $2.2 million on the sale of the company's then wholly owned subsidiary, National Syndications, Inc.
 For the fourth quarter, the company reported break-even results on revenues of $32.3 million, vs. net income in the 1992 quarter of $1.1 million on revenues of $35.7 million. Results in the current year's quarter reflect an inventory write-down of $1.7 million, related to the Juice Tiger juicing machine. The quarter also included severance payments to former employees of $442,000.
 John J. Turchi Jr., chairman and CEO of National Media Corporation, said, "Generally, we are pleased with the results for this fiscal year, which demonstrate the real turn-around that our company is experiencing. Revenue growth has been strong, particularly overseas where our dominance has been firmly established. Our domestic business is sound, reflecting a variety of successful new products and a pipeline of competitive products under development. Also encouraging is the sales backlog of $6.7 million, vs. $3.2 million in the prior year. Revenues attributable to these orders will not be recognized until shipped in the succeeding fiscal year."
 Commenting on changes in the company's management group, Turchi added, "Over the last two years we have completely rebuilt the management team at National Media, adding a total of 19 executives. We have, though, experienced some turn-over and have recorded related severance costs in fiscal 1993. Our ranks have been strengthened by the addition of Michael M. Hammond as president and chief operating officer. Michael was formerly the president of Revlon North America and brings to us experience in consumer product development, marketing, manufacturing and distribution. We are developing some exciting new forms of transactional television programming and, under Michael's leadership, are pursuing strategic alliances to enhance our product development capabilities and improve the cost-effectiveness of our media purchasing activities."
 Foreign Operations
 For the 1993 fiscal year, the company's foreign revenues reached $37.6 million, vs. $14.1 million in the prior year. Through its international subsidiary Quantum International, Ltd., the company has expanded the number of countries into which it ships its products to a current level of 20 countries outside of the United States and Canada; in Europe, the United Kingdom, Ireland, Germany, Austria, Belgium, the Netherlands, Luxembourg, Switzerland, France, Norway, Sweden, Denmark, Finland, Hungary, Poland, and Greece; in the Middle East, Israel; and in the South Pacific, Australia and New Zealand. As discussed below, the company has most recently begun operations in Turkey.
 Since 1991, Quantum has entered into a number of long-term, exclusive contracts with cable and satellite channels such as Eurosport, SuperChannel, The Children's Channel, and Middle East Television. During the term of these contracts, the company is guaranteed a specified amount of cable and satellite television hours per month, and has rights of first refusal for any additional infomercial air time that becomes available. As a result of these relationships, the company's programming can be seen in virtually every country in Europe and the Middle East. The company's long-term media contracts in Europe expire at various dates from 1994 through 1999. Presently, the company broadcasts approximately 175 hours per week in Europe.
 Through Quantum, the company has brought to the international marketplace many of its products that had been successfully marketed in the United States, including, for example, Auri car polish, the Bedazzler Plus craft kit, ColorCote 2000 car polish, the Flying Lure fishing lure, Purrfect Punch, Bruce Jenner's Super Step Stair Climber and the Juice Tiger juicing machine. As a key component of the company's strategy to extend the life cycle of each of its products, Quantum identifies products that had wide consumer appeal in the United States which it believes can be duplicated in Europe. The infomercial programs are dubbed into appropriate foreign languages, and re-broadcast in other countries.
 The company has begun to dub certain of its programs into Spanish, and intends to broadcast these infomercials in Mexico in the summer of 1993 through an arrangement with Grupo Televisa, Mexico's largest broadcasting company. Under this agreement, a limited number of products will be initially introduced in Mexico which can be expanded to other products in the future. The company also intends to pursue marketing relationships in other Latin American markets and in certain countries in Asia.
 New Venture in Turkey
 In addition, the company has begun doing business in Turkey through a relationship with Alo Bilgi Telecommunications, a provider of audiotext telemarketing services in the Turkish market. Initially, the company's products will be marketed via the pan-European satellite channels Eurosport and SuperChannel. A local Turkish phone number will be displayed during each infomercial and Alo Bilgi will provide telemarketing and order fulfillment services. Later this year the company's infomercials will be dubbed into Turkish and aired on local Turkish television.
 European Distribution Expanded
 National Media's international subsidiary, Quantum, has signed two agreements providing extended distribution of the company's transactional television programming throughout Europe.
 Quantum has entered into a joint venture with Starstream Limited, the operator of The Children's Channel, which is owned by a partnership that includes Flextech PLC, a U.K. investment holding company, and Tele-Communications Inc., a leading cable operator in the United States. The joint venture gives Quantum access to 55 hours per week of broadcast time on The Children's Channel, which is a pan-European network. This agreement runs through 1999.
 Separately, Quantum has secured a three-year extension of its agreement with the operators of Eurosport, a premier pan-European sports channel. Quantum currently broadcasts its programming in four languages -- English, French, German and Dutch. Eurosport reaches almost 39 million homes throughout Europe.
 Recent Legal Proceedings
 In its annual report on Form 10-K for the fiscal year ended March 31, 1993, the company will discuss more fully three recent lawsuits that have been filed against the company. These lawsuits are described briefly below. The company said it believes that it has valid defenses against all of the claims made in these lawsuits and intends to defend each lawsuit vigorously.
 In its Form 10-Q for the quarter ended Dec. 31, 1992, the company reported that a claim had been made against it by a supplier. That claim involved shipments of the Juice Tiger juicing machine delivered to the company which the supplier alleged represented items "sold to the company." Subsequently, the supplier and its court-appointed receiver filed a complaint against the company seeking payment for this merchandise as well as claims for product tooling, goods manufactured but not shipped, parts ordered to manufacture products allegedly ordered by the company, consequential damages, and interest, costs and attorneys' fees. The company has filed an answer as well as a counterclaim to the complaint, denying liability for all claims and damages, and asserting claims and damages against the supplier.
 As previously reported, a complaint was filed against the company by Positive Response Marketing, Inc. asserting claims for royalties, co-ownership of the service mark "Amazing Discoveries," lost royalty opportunities, indemnification, injunctive relief and other unspecified damages with respect to the company's Amazing Discoveries programs produced by Positive Response. The company has filed an answer as well as a counterclaim to the complaint, denying liability for all claims and damages, and asserting claims and damages.
 The company has been named as a defendant in a class action lawsuit filed by a stockholder of the company on behalf of a class consisting of all persons who purchased common stock of the company during the period of May 7, 1993, through May 27, 1993. Also named as defendants are the chairman and CEO and the president of the company. The lawsuit alleges that the defendants violated federal securities laws by not disclosing the threat and the pendency of the lawsuit filed against it by Positive Response. The lawsuit further alleges that the defendants' conduct constitutes negligent misrepresentation under applicable state common law. The plaintiff is seeking unspecified damages. Even though the complaint has not been served on the defendants, the company said it believes that it has valid defenses against all of the claims made in the lawsuit and intends to defend the lawsuit vigorously.
 /delval/
 -0- 6/9/93
 /CONTACT: Craig A. Streem, vp-investor relations of National Media, 215-772-5000/
 (NM)


CO: National Media Corporation ST: Pennsylvania IN: ADV SU: ERN

MP-MK -- PH005 -- 0090 06/09/93 10:45 EST
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