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NATIONAL MEDIA CORPORATION ANNOUNCES FINANCIAL RESULTS

       NATIONAL MEDIA CORPORATION ANNOUNCES FINANCIAL RESULTS
    PHILADELPHIA, Nov. 14 /PRNewswire/ -- National Media Corporation (NYSE: NM) announced today financial results for the second quarter ended Sept. 30, 1991.
    For the three months ended Sept. 30, National Media had net revenues of $24,307,900 compared with $28,175,500 for the same three month period last year.  Net income (loss) for the quarter ended Sept. 30, 1991, was ($2,161,900) or ($.19) per common share.  The loss reflects increased selling, general and administrative expenses due to higher legal and professional fees as well as the administrative costs associated with operating its newly acquired Quantum organizations.  Revenues declined because the company's products did not generate the same level of consumer response for the comparable quarter in 1991.  Management said it also attributes the reduced revenues in 1991 to the slowdown in the economy.
                 NATIONAL MEDIA CORPORATION AND SUBSIDIARIES
                    Consolidated Statements of Operations
                               (Unaudited)
    Three months ended Sept. 30       1991         1990         Pct.
    Net revenues                   $24,307,900   $28,175,500     -14
    Income (loss) from
     continuing operations          (2,161,900)    1,528,800      N/A
    Income (loss) from discontinued
     operations of NSI net of
     income taxes                          ---       (92,000)     N/A
    Gain on sale of NSI net of
     income taxes                          ---           ---      N/A
    Net income (loss)               (2,161,900)    1,436,800      N/A
    Net income (loss) per
     common share and common
     share equivalents:
    Continuing operations                ($.19)         $.14
    Discontinued operations
     of NSI                                .00          (.01)
    Gain on sale of NSI                    .00           .00
    Net income (loss)                     (.19)          .13
    Weighted average
     number of common
     shares outstanding             11,123,200    11,383,600
    Six months ended Sept. 30          1991         1990         Pct.
    Net revenues                   $39,039,900   $69,862,300     -44
    Income (loss) from
     continuing operations          (3,989,800)    4,298,500      N/A
    Income (loss) from discontinued
     operations of NSI net of
     income taxes                          ---       214,700      N/A
    Gain on sale of NSI net of
     income taxes                    2,169,000           ---      N/A
    Net income (loss)               (1,820,800)    4,513,200      N/A
    Net income (loss) per
     common share and common
     share equivalents:
    Continuing operations                ($.36)         $.38
    Discontinued operations
     of NSI                                .00          (.02)
    Gain on sale of NSI                    .20           .00
    Net income (loss)                     (.16)          .40
    Weighted average
     number of common
     shares outstanding             11,128,800    11,407,200
    /delval/
    -0-                         11/14/91
    /CONTACT:  William H. Campbell, vp and secretary of National Media, 215-482-9800/
    (NM) CO:  National Media Corporation ST:  Pennsylvania IN:  ADV SU:  ERN CC -- PH023 -- 4443 11/14/91 12:38 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 14, 1991
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