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NATIONAL MEDIA BROADENS PRESENCE IN HEALTH AND FITNESS MARKET THROUGH AGREEMENT WITH SLM INTERNATIONAL

 NATIONAL MEDIA BROADENS PRESENCE IN HEALTH AND FITNESS MARKET
 THROUGH AGREEMENT WITH SLM INTERNATIONAL
 PHILADELPHIA, June 18 /PRNewswire/ -- As part of its strategy to deepen penetration of the health and fitness products category, National Media Corporation (NYSE: NM) announced today that it has entered into a marketing and distribution agreement with SLM International (NASDAQ: SLMI), a leading worldwide manufacturer and marketer of sporting goods and toys.
 Under the agreement, National Media has acquired exclusive rights to market SLM's Stairclimber Plus portable exercise stepping machine in North America and Europe. With certain limited exceptions these rights extend to all forms of television and non-television direct marketing.
 Concurrently, National Media has granted to SLM retail marketing rights to National Media's Super Step portable exercise stepping machine.
 Referring to the Super Step product, John J. Turchi Jr., National Media's chairman and chief executive officer, said, "Consumer response to the Super Step infomercial featuring Bruce Jenner has been very strong. We believe the product also has great potential in the retail marketplace, and we could not be more pleased than to have SLM working with us to achieve significant retail distribution."
 Commenting on National Media's agreement to market SLM's Stairclimber Plus, Turchi added, "The Stairclimber Plus is a great addition to the line of health and fitness products we currently direct market."
 /delval/
 -0- 6/18/92
 /CONTACT: William H. Campbell, vp and secretary of National Media, 215-482-9800/
 (NM SLMI) CO: National Media Corporation; SLM International ST: Pennsylvania IN: ADV SU:


MP-LJ -- PH002 -- 1344 06/18/92 08:22 EDT
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Publication:PR Newswire
Date:Jun 18, 1992
Words:256
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