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NATION'S TEENS TO PARTICIPATE IN EXCLUSIVE VOTE

 NATION'S TEENS TO PARTICIPATE IN EXCLUSIVE VOTE
 Whittle Educational Network and the National Association of
 Secondary School Principals to Hold Presidential Election for
 Network's 6 Million Teen Viewers; Special Election will be
 Held 2 Weeks Before National Vote
 KNOXVILLE, Tenn., Oct. 19 /PRNewswire/ -- In an effort to educate, spark enthusiasm and increase the number of teen-age voters in the 1992 presidential election and future elections, The Whittle Educational Network (WEN) and the National Association of Secondary School Principals (NASSP) will hold the nation's largest election exclusively for middle and high school students on Monday, Oct. 19 and Tuesday, Oct. 20. This special vote, in which 3 million to 6 million teens are expected to participate, will take place 14 days before the national election and will be followed by a live 45-minute special "Election Night" broadcast, entitled "One Vote," airing on WEN's Channel One network on Oct. 21.
 According to the U.S. Census Bureau, only 3,750,000 or 33 percent of the 10,472,000, 18- to 21-year-olds voted in the 1988 presidential election. Overall, 57 percent of the voting population did so in 1988.
 "The numbers are staggering," said Timothy J. Dyer, NASSP executive director. "Voting is clearly one of the most important responsibilities any citizen has in a democracy. This project will motivate and educate young adults about their role. It's an exciting national learning event which will have pay off for years to come."
 In preparation for the election, WEN and the NASSP have put together an extensive programming package to help teen-agers better understand the voting process. The package, which has been airing on Channel One, includes comprehensive and thorough analysis of the issues, interviews with the candidates and coverage of the conventions. Teachers' guides were distributed to help generate interest in following the campaign. The package is sponsored by the Burger King Corp.
 "Burger King is continuing its commitment to education by underwriting this historic vote," said Chris Carroll, vice president of advertising sales and promotions for Burger King Corp. "We hope that this program will inspire America's youth to be politically aware and develop a voting habit that will last a lifetime."
 Each school participating in the election has been required to formally register. On election days, students will mark their ballots and election commissioners at each school will phone results to Channel One's headquarters in Knoxville, using a pre-established security code, via Sprint, which is underwriting OneVote's telecommunications capal?ities. These student votes will be translated into electoral college votes, which will be tabulated and sent to Channel One's studio in Los Angeles.
 Following the vote, WEN will be beaming "OneVote" by satellite at 10:30 a.m., EST over its Channel One network, which is seen by more than 7 million teen-agers in more than 11,000 middle and high schools across the country. Other schools capable of receiving satellite- delivered programming, PBS stations and local cable operators will be encouraged to make this program available to teen-agers.
 "OneVote," which will include live remotes from Melbourne Central Catholic High School in Melbourne, Fla., and George Washington Carver High School in Philadelphia, will provide a forum for results to be tallied while on the air and the show's hosts will interpret their significance. James Pinkerton, counselor to the Bush/Quayle campaign and Susan Estrich, campaign manager for Michael Dukakis in 1988, will join the show to analyze voting trends and significance. Student coordinators from both the Bush and Clinton camps will appear on the show. Segments encouraging young people to vote and get politically involved were taped by rap star Marky Mark, "Melrose Place's" Andrew Shue, "Beverly Hills 90210's" Brian Austin Green, actor Andy Garcia, Motown recording artist Shanice and the hip-hop duo Kris Kross. WEN and NASSP officials anticipate the election program will provide students with an in-depth experience of democracy in action.
 "Clearly, there is an urgent need to integrate teen-agers into the electoral process," said Cynthia Samuels, executive producer of the special. "Our goal is to give them a preview of what it feels like to cast a vote, watch it count and make a difference."
 The Whittle Education Network, is comprised of Channel One, a daily 12-minute newscast for teen-agers, the Classroom Channel and the Educator's Channel. WEN also produces specials to help teen- agers cope with timely issues and events. In May, for example, it aired a live discussion among high school students in Los Angeles concerning the violence that occurred at the aftermath of the Rodney King verdict. The show was hosted by Arsenio Hall. In addition, WEN produces an International High School Assembly Series consisting of spacebridges between U.S. high schools and their counterparts around the world which is broadcast to subscribers. To date, satellite links have taken place between Ohio and Russia, and Texas and Japan hosted by NBC News' Tom Brokaw.
 The NASSP is the nation's largest school leadership organization, representing 43,000 middle and high school principals and assistant principals along with university professors.
 -0- 10/19/92
 /CONTACT: Jeffrey Rose of Channel One Studios, 213-960-4001; Debby Klein, 201-992-3731; Dan Klores Associates, 212-685-4300; or Jami Warner of Stoorza, Zeigaus, Metzger, 916-446-6667, for Channel One/ CO: The Whittle Educational Network; Channel One; National
 Association of Secondary School Principals ST: Tennessee IN: ENT SU:


JB-KJ -- LA023 -- 1756 10/19/92 15:34 EDT
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Date:Oct 19, 1992
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