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NABISCO FOODS GROUP ACQUIRES THE TRADEMARKS AND OTHER ASSETS OF NEW YORK STYLE BAGEL CHIP COMPANY

 NABISCO FOODS GROUP ACQUIRES THE TRADEMARKS AND OTHER ASSETS
 OF NEW YORK STYLE BAGEL CHIP COMPANY
 PARSIPPANY, N.J., May 4 /PRNewswire/ -- The Nabisco Foods Group has acquired the trademarks and other assets of the New York Style Bagel Chip Company, Inc.
 Based in Princeton, N.J., New York Style Bagel Chip is the country's leading producer and marketer of bagel chips and pita chips. The company had 1991 revenues of about $18 million.
 Nabisco Foods Group, which did not disclose the terms of the acquisition, will market New York Style Bagel Chip products through Christie Brown USA -- a unit of Nabisco Brands Ltd (Canada) that sells a number of popular specialty products in the United States including Peek Freans cookies and Stoned Wheat Thins crackers.
 "This acquisition will give us the opportunity to use our marketing expertise to expand the New York Style Bagel Chip business, the leading franchise in a small but rapidly growing category," said H. John Greeniaus, president of the Nabisco Foods Group.
 New York Style Bagel Chip products are sold mainly in the deli sections of grocery stores as well as in vending machines, convenience stores and other retail outlets in the U.S. and Canada. The company markets some 20 varieties of bagel chips, bite-size bagel chips and pita chips.
 Under the agreement, a new company formed by New York Style Bagel Chip executives will produce and supply bagel and pita chips to the Nabisco Foods Group.
 Based in Parsippany, N.J., the Nabisco Foods Group, a unit of RJR Nabisco, Inc., is one of the world's leading food companies. Nabisco Foods Group's products include Oreo and Chips Ahoy! cookies, Ritz and Premium crackers, Nabisco Shredded Wheat cereals, Fleishmann's margarines, A.1. Steak Sauce, Grey Poupon mustards, Planters nuts and snacks, Life Savers candies, and Bubble Yum and Care*Free gums.
 -0- 5/4/92
 /CONTACT: Mark L. Gutsche of Nabisco Foods Group, 201-682-7131/ CO: Nabisco Foods Group, New York Style Bagel Chip Company, Inc. ST: New Jersey IN: FOD SU: TNM


BR -- AT007 -- 6000 05/04/92 11:54 EDT
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Publication:PR Newswire
Date:May 4, 1992
Words:347
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