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N2K'S Music Boulevard Named Exclusive Online Music Retailer for USATODAY.com.

NEW YORK, Dec. 9 /PRNewswire/ -- N2K's Music Boulevard (http://www.musicblvd.com), the world's #1 online music superstore, today announced a partnership with USATODAY.com (http://www.usatoday.com), to make Music Boulevard the exclusive online music retailer for USATODAY.com.

Under the terms of the agreement, N2K's Music Boulevard will create a co-branded version of its online music superstore that will be incorporated into a new music section within USATODAY.com. In addition, Music Boulevard will become a "Premier Vendor" in the "Marketplace" area of USATODAY.com.

"Users are becoming increasingly comfortable with online shopping," said Lorraine Cichowski, Vice President and General Manager of USATODAY.com. "USATODAY.com wants to offer them the resources to shop for what they want, when they want, wherever they want on our site. The partnership with N2K's Music Boulevard allows visitors to USATODAY.com to access the best in music content, community and commerce anywhere on the Web."

"This partnership with USATODAY.com, one of the nation's leading news organizations, enables N2K's Music Boulevard to combine the strength of traditional media and the Internet," said Jon Diamond, Chairman and CEO, N2K Inc. "Through this relationship with USATODAY.com, Music Boulevard has a tremendous opportunity to deliver our expertise in all musical genres -- from Rock to Pop to Jazz to Classical -- to USATODAY.com readers interested in shopping for music."

Music Boulevard was the top online music retailer for September 1998 with a 4.6% reach, according to Media Metrix, the PC Meter Company, and was named the fastest growing music site on the Internet, according to the Media Metrix 1997 Web In Review. Recently named the Number One Online Music Retailer by USA Today in a reader's poll, Music Boulevard allows shoppers to browse for music by genre, or search by album name, artist or song title. "My Music Boulevard," the first ever individualized service, enables the customer to create a completely customized service to connect even more closely to the music they love. Music Boulevard customers enjoy low prices, easy ordering through a secure online transaction system, quick delivery, online tracking of orders, gift certificates and gift shipping. Repeat shoppers earn credit toward free CDs with the Frequent Buyers Club.

With this year expected to be the best yet for online shopping, N2K's Music Boulevard has created the Gift Center at Music Boulevard to fulfill all music-related holiday gift giving. Designed to make gift-buying easy and fun, the Music Boulevard Gift Center is jam-packed with all things music to ensure that online music shoppers have the merriest, most musical holiday ever.

About USATODAY.com

USATODAY.com provides one of the most extensive sites on the World Wide Web, featuring more than 140,000 pages of up-to-the-minute news, sports, business and technology news, five-day weather forecasts and travel information available 24 hours a day, seven days a week. The site attracts 6 million unique visitors per month, and has been rated the top online general interest news site by Simmons Consumer Research.

About N2K Inc.

N2K Inc. is a leading online music entertainment company and the Internet's complete resource for music content, community and commerce. The Music Boulevard Network, the company's online division combines Music Boulevard, the world's #1 online music store and the award-winning music channels: Rocktropolis, Jazz Central Station, Classical Insites and the Star Sites including Stones World and the official sites for Leonard Bernstein, Miles Davis and Wynton Marsalis. Music Boulevard (http://www.musicblvd.com) offers a choice of more than 470,000 music titles and over 350,000 sound samples. The Music Boulevard Network is the preferred or exclusive music partner for America Online (AOL Keyword: MB), AOL Japan, AOL Europe, Netscape, Excite, Disney.com, ABC.com, ABC Radio Networks, Infoseek, Microsoft Plaza, iVillage, @Home, AT&T WorldNet, StarMedia, iQVC, MJI Broadcasting, CBS Cable's TNN, CMT and country.com and MTV International sites in Europe, Japan, Asia and Brazil. N2K also owns N2K Encoded Music, an independent record label and provider of original music content. Traded on Nasdaq under the symbol "NTKI," N2K Inc. is based in New York at 55 Broad Street, New York, NY 10004. Internet address: http://www.n2k.com. Telephone: 212-378-5555.
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Publication:PR Newswire
Geographic Code:1USA
Date:Dec 9, 1998
Words:696
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