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MyHandshake Selects Netrics to Deliver Streamlined View of Data; Netrics Matching Engine(R) Improves Business Performance, Reduces Costs, and Drives Revenue.

PRINCETON, N.J. -- MyHandshake, a revolutionary business network founded on trust, integrity and personal accountability, selected the Netrics Matching Engine to deliver a unified, streamlined view of its master data. By incorporating the Netrics Matching Engine, MyHandshake can match the non-intuitive and inaccurate company name spellings in its database with the spellings that users submit.

"Every database company assured us that the company name spellings would be accurate and complete," said Rick Heggem, founder and CEO, MyHandshake. "In reality, the quality of the data was atrocious. Since the ability to clean up nearly 15 million company names was too daunting to even consider, we had no alternative but to investigate fault-tolerant name matching."

Netrics brought a deep understanding of master data issues and the most advanced methods for addressing MyHandshake's dirty, disparate data. The Netrics Matching Engine leverages a patented mathematical formula that finds similarities in database records much like humans perceive similarities. As a result, the match accuracy is unparalleled and was a perfect fit for MyHandshake's unique master data challenges.

"We evaluated several approaches and free solutions, but found that they were underpowered to handle our needs," continued Heggem. "We were committed to providing a delightful user experience and fortunately we found Netrics. The Netrics Matching Engine was exactly what we were looking for and is at the heart of the BizViz feature found on MyHandshake's homepage. The quick company name matching capability provides one of the few 'gee-whiz' aspects of what is otherwise a straightforward process. We've actually received compliments that the Netrics search is 'very cool'. Moreover, Netrics has been great to work with, and demonstrates a real passion for service."

"Netrics' software products knock down the roadblocks of imprecise, incomplete, duplicate and outdated master data that hinder organizations from making informed decisions, or in the case of MyHandshake, from conducting business," stated Stefanos Damianakis, president and CEO, Netrics. "The Netrics Matching Engine and the Netrics Relevancy Engine deliver a unified, streamlined view of corporate and customer master data, improve business performance, reduce costs and drive revenue."

Netrics Intelligent Database Record Matching Platforms

Netrics' software products enable organizations to find and accurately identify database records or any type of data the first time, every time--even when the match is not exact. The Netrics Matching Engine is scalable, flexible, error-tolerant database-independent software that intelligently matches database records with unparalleled speed. The Netrics Relevancy Engine is the first and only product of its kind that models human decision-making to "learn" how to find the right information in a sea of data.

About MyHandshake

MyHandshake ( is a revolutionary business network founded on trust, integrity and personal accountability. Its objective is to "Connect _uyers and _ellers without the BS" by helping businesspeople find rated sellers they can trust and helping sellers find good customer matches whose needs they can fully satisfy.

About Netrics

Netrics is the world's leading innovator and provider of intelligent database record matching software, built on patented fourth-generation technologies. The company's software provides a unique and revolutionary human-like capability to match any type of database records with impeccable accuracy--even when the match is not exact--and learn the rules for matching to continually improve accuracy over time. Netrics software improves data quality for more successful data integration projects, and is easily integrated into a wide range of solutions, including Master Data Management, as well as specialized applications in markets such as healthcare, government, financial services, membership organizations, and e-commerce. Netrics complements its software with a full suite of services, working with systems integrators and large enterprises to solve their most challenging database problems.

Netrics was named 2006 Gartner "Cool Vendor" in data management and integration for its "innovative, impactful and intriguing" database record matching software. For additional information about Netrics and its products and services, visit or email
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Publication:Business Wire
Article Type:Company overview
Date:Jul 17, 2006
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