Mushroom Council Review of Programs: know your customer: quality lead motivator in buying mushrooms.
Demand for mushrooms improved by 18 percent in stores that incorporated best practice education in care and culling, according to a 2008 Willard Bishop study. Another interesting finding of the Rose Research study--24 percent of respondents indicated that they would be enticed to buy more mushrooms if they "knew more about their health benefits." Through the recent partnership with Weight Watchers, the Mushroom Council helped consumers understand the significant health benefits of eating fresh mushrooms. For more information about these partnership programs, visit www.mushroominfo.com/retail.
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|Title Annotation:||produce marketing|
|Date:||Dec 1, 2008|
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