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MultiVu Video Feed: Friday's(R) Restaurants Take Leadership Role With Portion Control.

Friday's(R) Becomes First Casual Dining Chain to Offer Smaller Portions at Lower Prices All Day, Every Day with Right Portion, Right Price Menu Offerings

NEW YORK, March 2 /PRNewswire/ -- In an unprecedented move in the casual dining industry, T.G.I. Friday's(R) restaurants today became the first restaurant chain in the category to offer a variety of smaller portion entrees at lower prices all day, every day with its Right Portion, Right Price menu.

"This is a category issue stemming from consumer demand. The category needs to listen," said Richard Snead, president and chief executive officer of Carlson Restaurants Worldwide, parent of T.G.I. Friday's restaurants. "We are listening."

Friday's announced six new entrees for the new Right Portion, Right Price menu: Asian-Glazed Chicken with Field Greens, Cedar-Seared Salmon on Field Greens, Cedar-Seared Salmon with Pasta, Bistro Sirloin Salad, Jack Daniel's(R) Chicken Alfredo and Dragonfire Chicken. In addition, you can choose from four classics -- Bruschetta Chicken Parmesan, Cajun Shrimp & Chicken Pasta, Half-Rack Baby Back Ribs and Shrimp Key West. Two of the offerings, Dragonfire Chicken and Shrimp Key West are also included in the "Better For You" section and contain 500 calories or less and 10 grams or less of fat per serving. For more information, please visit: http://www.fridays.com/
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 NEWS: FRIDAY'S INTRODUCES 'RIGHT PORTION, RIGHT PRICE' MENU

 FORMAT: B-roll.




ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/27267/consumer.shtml

B-ROLL INCLUDES: ** "Right Portion, Right Price" menu entrees in both normal portion and reduced portion ** couple looking over menu ** couple ordering ** people eating ** TGIF exteriors

VIDEO PROVIDED BY: T.G.I. Friday's(R) restaurants

CONTACT: For technical information or hard copy, please call: MultiVu Media Relations, 1-800-653-5313 EXT. 3

Web site: http://www.fridays.com/ http://www.multivu.com/
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Publication:PR Newswire
Date:Mar 2, 2007
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