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Mr. Clean Launches Magic Eraser Sheets.

Mr. Clean is launching Mr. Clean Magic Eraser Sheets. The sheets are flexible and thin enough to help tackle more tough stains in hard-to-reach areas of the kitchen, bathroom and beyond.

Mr. Clean Magic Eraser Sheets are more than just a wall marker remover. They can also tackle soap scum stains on bathroom fixtures, burnt-on messes on stovetop burners and more.

The sheets feature the same water-activated micro-scrubbers as Magic Erasers to penetrate surface grooves virtually anywhere grime is trapped to remove built-up soap scum, grease and surface dirt. Mr. Clean Magic Eraser Sheets have no harsh chemicals.

Mr. Clean Magic Eraser Sheets will be available at grocery, retail, home improvement and mass merchandise stores nationwide, in an 8 count for $2.97 and 16 count for $4.97.

Art of Green Offers Multipurpose Cleaners

Houston-based AlEn USA launched a new eco-friendly line of household cleaning products, Art of Green Multipurpose Cleaners, aimed at democratizing green cleaning for everyday users. Art of Green is 98% naturally derived and available in three product formats: a multipurpose cleaning spray, multipurpose wipes and a concentrated refill. The new product line offers consumers a safe, affordable and high-performing natural cleaning alternative that's priced for everyday use.

The non-toxic formula of Art of Green cleaners are tough on dirt, grease and grime, hypoallergenic and dermatologically tested formula, made with natural essential oils that provide a pleasant aroma and are a USDA-certified Bio-based product.

Available in two scents, Lavender Eucalyptus and Citrus and White Flowers, the wipes are available in a 35-count container.

The green category is growing, with 4.7 million consumers purchasing green products for only one year or less and 56% of all U.S. primary household shoppers purchasing natural and organic products in at least one category, according to a recent Kantar Retail study.

Ahlstrom-Munksjo Adds to Marine Industry Fabrics

Ahlstrom-Munksjo has introduced a new product from its HighFlow platform. HighFlow Marine glass and carbon fiber reinforcement fabrics are ideally positioned for the marine industry. HighFlow fabric delivers excellent resin infusion speed and minimizes air voids in the structure, making the manufacturing process faster and more effective.

"We have seen manufacturers moving from open mold to closed mold processes. HighFlow platform is our response to the industry change. It delivers unrivalled resin infusion speed, minimizes air voids and reduces costs by up to 15%," states Pekka

Helynranta, vice president, Building and Wind.

HighFlow Marine is the second product launch from the HighFlow platform, a range of high performance reinforcement fabrics designed to deliver unrivaled performance for manufacturing lightweight composite materials. Ahlstrom-Munksjo has the expertise to develop reinforcement fabrics with customized infusion speeds, without limitation of fabric construction or weight.

"Our glass and carbon fiber HighFlow products open up clear opportunities in marine, but also in other composite applications where improved and tailor-made resin infusibility constitutes a clear benefit. We are already exploring additional applications outside of existing Wind Energy and Marine markets," says Helynranta.

HighFlow Marine consists of unidirectional and biaxial reinforcement fabrics, with various infusion speeds for marine manufacturing and are available in glass fiber and carbon fiber versions.

Dax Shepard, Kristen Bell Launch Baby Care Line

Hello Bello, a new collection of expertly formulated, plant-derived baby necessities, launched exclusively at Walmart stores nationwide, on and Founded by parents Kristen Bell and Dax Shepard, along with Sean Kane (co-CEO), Jay McGraw (co-CEO) and Jennifer Pullen (CFO & COO), the complete line of products is designed to give every parent access to high-quality, better-priced everyday essentials that are better for babies, budgets and the planet.

"As a mom of two, I know how beautifully messy parenthood can be, and that's why we created Hello Bello - a line of premium, super-effective baby care products to take care of your kids from head-to-butt-to-toe," says co-founder Kristen Bell.

Hello Bello will launch with 10 products across multiple SKUs, ranging in price from $1.88 to $23.94, with the majority under $8. Parents can expect products formulated with safe and effective ingredients, including diapers, wipes, shampoo & body wash, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent.

Hello Bello premium diapers have a specially designed core with proprietary spherical absorbent technology that can absorb over 50 times its weight in fluid - allowing reduced waste (less material) while still providing serious leak protection. They offer a secure and comfy fit that's breathable to promote good skin wellness, without the chlorine-processed fluff, artificial fragrances and lotions found in many other diapers. Meanwhile, the baby wipes use a fragrance-free, hypoallergenic, over 99% water formula with aloe and chamomile and are gentle and soothing on skin.
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Title Annotation:New Products
Publication:Nonwovens Industry
Date:Apr 1, 2019
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