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Movie Theater Advertising Goes Interactive Thanks to Cellit and Cinema Screen Media.

CHICAGO -- Cellit, LLC announced today its landmark agreement with Cinema Screen Media, LLC (CSM) to provide mobile marketing services to CSM's clients. CSM's on-screen advertisers will now be able to incorporate text messaging features into their pre-movie slideshow display, creating innovative, interactive promotions. CSM will start offering these services in the Phoenix metro area, while planning for a national roll-out.

Using Cellit's technology, moviegoers can interact with specific promotions showcased in the pre-movie slideshow. By texting the advertiser's selected keyword to a special 5-digit phone number included in the pre-movie slideshow, the audience can obtain additional product information, text their vote on a topic, or participate in games and contests. The advertiser has full transparency into the success of the campaign. Using CSM-branded tools developed by Cellit, the advertiser can easily create promotions and track participation. The advertiser can also better understand advertising effectiveness through using different "text in" keywords in different theaters or in different ads.

"We understand the value of providing innovative and valuable tools to our advertisers," said Don Vassel, President and CEO of Cinema Screen Media. "Our unique relationship with Cellit allows us to provide a service that leverages our client's current investment in on-screen media, but can extend to their other advertising as well. Through the CSM-branded web site, our clients can create mobile campaigns that capitalize on the captive cinema audience, but can also be used in print, radio, and so forth. This new venture helps CSM take a larger role in developing our clients' total advertising portfolio."

According to the Mobile Marketing Association, over 8 billion text messages are sent every month in the United States. With more than a third of the 180 million mobile phone subscribers using data services, CSM sees a growing trend and understands the importance of distributing information directly to the customer's cell phone.

"We see this as a golden opportunity and a true win-win, for both the advertiser and the moviegoer," said David Wachs, president of Cellit. "The advertiser can now create an ongoing relationship with the captive audience of a movie theater. Imagine texting for info on a restaurant, getting the information back immediately, and then watching the movie. Two hours later--just as you leave the theater--getting an additional final message containing a discount for the after-theater crowd. Now, the advertisement is personal and time sensitive, and much more valuable and relevant."

"We are thrilled to work with Cinema Screen Media," continued Wachs. "CSM has the foresight to understand that the expansion to the mobile screen is a natural and cost-effective addition to on-screen advertising. We are excited to work with a premiere on-screen advertising partner to deliver our solution."

CSM began offering Cellit services to advertisers in Phoenix this month. Cellit plans to work with CSM to roll-out nationally in the months to come.

About Cellit, LLC

Cellit, LLC develops innovative and cost-effective self-service solutions for mobile marketing, as well as custom mobile solutions for some of the world's largest brands. With clients including Hearst Corporation, HSBC, and Coors Brewing, Cellit has a reputation for delivering groundbreaking custom mobile applications in record time. Cellit's self-service products are applications that allow smaller companies to easily manage their own mobile campaigns from start to finish. Cellit is headquartered in Chicago. Learn more at or by calling 800-790-6597.

About Cinema Screen Media

Cinema Screen Media is the nation's largest independent provider of in-cinema digital entertainment and advertising. As a valuable partner to movie theatre proprietors, movie studios and advertisers, CSM offers, among its many services, digital pre-show presentation which showcases advertiser content in high definition. CSM is headquartered in Georgia. Learn more at or by calling 1-800-3-CINEMA.
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Publication:Business Wire
Date:Dec 20, 2006
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