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Motorola Goes to the Oscars! Valentino, Entertainment Tonight and the Elton John AIDS Foundation/InStyle Align With Motorola.

LOS ANGELES--(ENTERTAINMENT WIRE)--March 19, 1999--On the biggest night in Hollywood, what do the hottest designer, the most-watched entertainment show and the most exclusive Oscar party all have in common? Motorola's V-Series cellular telephone, weighing as little as 2.7 ounces of astonishing technology all in the palm of one's hands.

Having already been embraced by the entertainment community, Motorola expands its role in Hollywood by announcing its three-tier alignment with Valentino, Entertainment Tonight and the Elton John AIDS Foundation/InStyle on Oscar night.

Acclaimed as among the most stylish and discreet cellular phones available today, the opportunity for Motorola's V-Series phones to participate in Oscar's haute couture has the phone calling upon the talents of leading fashion designer, Valentino.

Designing two unique limited-edition bags to outfit the phone, Valentino will be creating the ultimate "must have" accessory of the evening. Each shoulder-strap case is handcrafted with embroidered beadwork and sequins. These limited-edition bags will make their debut on the arms of two fashionable celebrities as they make their way down the red carpet.

Motorola has joined with Entertainment Tonight, the No. 1 entertainment news magazine show, to create a fun and exciting Oscar night program. While details of the arrangement remain secret, Oscar viewers will have to tune in on Monday, March 22 (check local listings), for ET's famous Oscar coverage.

It may be the Motorola V-Series phone with its designer Valentino bag that steals the spotlight on Oscar night, but it will be Motorola's superior technology that will prove to be the real hero.

Motorola will outfit key EJAF and InStyle executives with V-Series phones for the week prior to the Oscars. These phones will keep everyone connected as they work to put together the hottest ticket in town, the Elton John AIDS Foundation/InStyle Oscar party.

Motorola will also handle all internal communications for the EJAF/InStyle Oscar Party. Party staff will be outfitted with the compact Motorola TalkAbout(R) 280 SLK two-way radios.

"We could not produce a profitable fund-raiser of this magnitude without the tremendous generosity of sponsors who donate dollars, goods and services to our event to insure that the money raised actually goes to men, women and children living with HIV and AIDS," said host Elton John, who is also the chairman of the Elton John AIDS Foundation.

"Our Oscar night benefit dinner and after-party is a 10-hour event, preceded by massive hours of phone work and planning. Effective communication before and during the party is crucial to the success of our event. Motorola's state-of-the-art technology will enable our production team to stay well connected and in the loop from start to finish."

Motorola is a global leader in advanced electronic systems and services. It liberates the power of technology by creating software-enhanced products that provide integrated customer solutions and Internet access via wireless and satellite communications, as well as computing, networking and automotive electronics.

Motorola also provides essential digital blocks in the form of embedded semiconductors, controls and systems. Sales in 1998 were $29.4 billion.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 19, 1999
Words:505
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