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Motoring for kids.

Children are the target of the latest launch by Sainsbury.

Special mini fruit pre-packs went on sale last week in all the company's stores and are an extension of the multiple's Blue Parrot Cafe brand.

The packs form part of a range of 250 health food products aimed exclusively at children and feature Windward Isles bananas, Chilean grapes, Spanish Camerosa strawberries and Israeli cherry tomatoes.

Sainsbury is hoping to expand the range in the future with Kiwifruit and, during the summer, English soft fruit and salads.

To accompany the Blue Parrot Cafe range, Sainsbury and Clares Equipment have introduced a new family oriented shopping trolley.

The full size trolley, with built on kiddie size truck cab, was developed in just three weeks and is now in service at 50 main branch Sainsbury stores.

Recommended for use by children between three and five, the moulded plastic cab has a steering wheel, horn and opening doors. Clares' sales director Andrew St Vincent said: "We had to make sure the model was easy to use and entertaining. The design incorporates three wheel sets and can be operated with confidence."
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Title Annotation:Sainsbury to introduces new shopping carts, mini fruit packs
Comment:Motoring for kids.(Sainsbury to introduces new shopping carts, mini fruit packs)
Publication:Grocer
Article Type:Brief Article
Geographic Code:4EUUK
Date:Mar 31, 2001
Words:186
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