Mosaic Media purchases Professional Training Associates.
Professional Training Associates will become a division of Mosaic, along with OneOnOne Computer Training.
"We have successfully marketed to each other's subscriber lists for years" McFadden said. "Managers and administrative support staff are the principal users of the Microsoft Office applications we cover in 21 current flavors of Working Smarter. So it is a perfectly natural extension for us to offer continuous improvement training in soft skills, such as team building and communications, to these same office professionals."
Michael Gluckstern of West & Feinberg Publishing Services Group represented PTA founder and president Dennis Murphy in the sale.
McFadden founded his own company in 1976 as Math House, publishing cassette and worksheet instructional materials for junior high and high schools.
Incorporated a year later as Mosaic Media Inc., the company published the first cassette tutorial for the Apple II Plus in 1981, "primarily for the schools, but when Apple got wind of it, they purchased in bulk to train their own field sales reps," McFadden told NL/NL.
"The computer training business took over from there and soon eclipsed the school business, as we sold through dealers to consumers and direct to a b-to-b market.
"When CD-ROM technology came along we repurposed the cassette courses in the new format and marketed them under the name OneOnOne Computer Training, beginning in the early '90s. We started the Working Smarter series of bi-weekly bulletins for providing ongoing training on popular business software in 1994, and that soon became the dominant driver of our business. We still offer the CD-ROM courses, but consider them ancillary to the newsletters.
"As a computer training publisher," McFadden concluded, we may well be the oldest survivor in what has been a rapidly changing PC marketplace."
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|Comment:||Mosaic Media purchases Professional Training Associates.|
|Publication:||The Newsletter on Newsletters|
|Date:||Feb 28, 2001|
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