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More than a hint of success.

Decorative Sleeves is supplying eye-catching sleeves to provide primary decoration on a new range of milks for Aria Foods' Cravendale fresh milk brand in handy 'on the go' bottles.

Three variants have been launched in the 284ml bottles--Cravendale semi-skimmed milk, and the brand new Cravendale Hint Of ... Vanilla and Cravendale Hint Of ... Wild Strawberry flavours. The format is intended for consumers "On the hoof' and forms part of the top-selling Cravendale fresh milk range, which also includes 1 litre cartons and 2 litre bottles. The Cravendale Hint Of ... range represents a move away from the full flavoured milks currently available in the market. With a subtle blend of flavours and no artificial colouring, the product is a refreshing alternative and can be used with cereals and in coffee. Arla Foods anticipates that the range will appeal to both adults and children, and the bottles will be sold in school vending machines in addition to retail outlets. To enhance brand image and maximise on-shelf impact on the range's waisted bottle design, Arla Foods worked with Decorative

Sleeves to produce the full body sleeves. The sleeves are gravure printed in nine colours onto high shrink PVC and the print specification also includes a heat-activated adhesive to prevent sleeve rotation. Decorative Sleeves provided full project management for Arla Foods, co-ordinating artwork and design and supplying a large number of digital proofs to the customer prior to production.

Richard Taplin, packaging manager, Arla Foods UK said: "We have a longstanding working relationship with Decorative Sleeves, and their work for our new Cravendale bottles continues the quality of sleeving the company provides for us."

Contact Decorative Sleeves on 01553 769319 or visit
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Title Annotation:Packing; Decorative Sleeves Ltd., Aria Foods
Comment:More than a hint of success.(Packing)(Decorative Sleeves Ltd., Aria Foods)
Publication:Food Trade Review
Article Type:Brief article
Date:Jan 1, 2007
Previous Article:Keeping pizzas fresh.
Next Article:Sensing success.

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