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More men trying for the perfect smile.

NORTH East men are taking better care of themselves than ever before with more of them opting for cosmetic dentistry, according to new research.

Cosmetic dental practitioner Dr Ken Harris has revealed that both his Sunderland and Newcastle surgeries have seen a massive increase in the amount of men wanting a smile makeover.

Dr Harris, who runs Riveredge Cosmetic Dentistry, says that while women often tend to limit their dental work to having their teeth bleached, it is men who are opting for full sets of veneers or braces to ensure they end up with a perfect smile.

He said: "We are seeing more and more men who want to have cosmetic dentistry.

"They have obviously seen the dramatic results a smile makeover can achieve and want to have that for themselves."

Dr Harris is one of only a handful of dentists in the UK to be accredited to the British Academy of Cosmetic Dentists, which recently carried out a survey which revealed that 28% of all veneers - which account for a third of all procedures - are carried out on men.

Bridges are another procedure which has become more popular with men, with them accounting for 46% of all of this kind of procedure.

"While women are still the big spenders on cosmetic dentistry, we are seeing an increasing number of male patients from in and around the North East.
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Publication:The Journal (Newcastle, England)
Date:Dec 26, 2008
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