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More competition ups Kenya's tea prices.

More competition ups Kenya's tea prices

Emerging from a temporary slump following the unilateral restrictions imposed on Kenya tea exports by Pakistan in 1987, the Kenyan tea industry is once again showing strong signs of recovery. Higher export prices that triggered an increase in local production and agressive promotion of Kenyan tea in overseas markets combine to give the impression that the sector may be headed for a record year.

The recovery of tea prices is attributable to the resumption of buying by Pakistan, which lifted its restriction on tea imports earlier this year. Pakistan is the second-largest market for Kenyan tea.

New buyers such as Japan, Australia and the Soviet Union have also contributed to improving the prices of Kenyan tea. Japan has been buying Kenyan tea for some time, but the Soviet Union is a newcomer, having been prompted to import large quantities of tea following the Chernobyl nuclear disaster, which forced the country to destroy some of its tea farms. Apart from the favorable prices, growth in tea production is also encouraging, especially from the smallholder tea sector under the Kenya Tea Development Authority (KTDA) and the maturing crop which if not tackled effectively, could stifle the growth of the industry in the long run.

Tea Board chairman Eliud Mahihu estimates tea production this year at 174M kg, compared to 164M kg last year. Most of the increase derives from the smallholders for the first time led in both the quality and the quantity of tea produced in the country.

Critics contend that the KTDA has not done enough forward planning to cope with increasing tea production; some tea has gone to waste during the peak seasons because the KTDA factories, credited worldwide for producing top-quality black tea, did not have the capacity to process all the tea produced.

The KTDA has proposed to build 16 new factories, but even those will be unable to process all the tea the smallholders have the potential to produce in a few years' time. Each of the KTDA factories was designed to process 2M kg of tea annually; thus, the existing 39 factories and the planned 16 factories would have a nominal annual capacity of 110M kg. The 66,000 hectares under the KTDA smallholder tea could produce up to 168M kg a year.

Another obstacle to the growth of the tea sector is the poor state of roads in tea-producing areas, which turns the task of tea collection during the rainy seasons into a nightmare. The problem leads to waste, particularly in the hilly areas east of the Rift Valley, as some tea remains uncollected from collection centers several days after plucking and deteriorates in quality whilst waiting.

The KTDA has a new man at the helm. Ezekiel Wanjama, former Tea Board secretary, took over in June and is expected to steer smallholder production out of its present difficulties.

Indonesian coffee exports

boom, but earnings static

Indonesia's coffee exports have soared since the suspension in July of the International Coffee Organization's export quota scheme, industry sources say.

Exports reached 47,000 tons in July, more than double the monthly average of a year ago, before sliding to 37,000 tons in August. But the collapse of the international quota system has halved coffee prices on the London futures market and cut earnings for exporting countries. Despite an estimated 30 percent rise in the volume of Indonesian coffee exported this year, earnings are only expected to match or slightly exceed last year's US$516 million.

Nestle Korea hopes to

raise its tiny market share

Nestle Korea Ltd. inaugurated its coffee and nondairy creamer plant in South Korea.

An official at Nestle Korea, a 50-50 joint venture between Switzerland's Nestle S.A. and the Doosan Group, said the facility will help Nestle Korea to penetrate the local coffee market, which is currently monopolized by White Plains, N.Y.-based General Foods Co.

General Foods' brands accounted for about 95 percent of the 10 billion won ($148.9 million) Korean coffee market last year, with the company's Maxim taking a 42.5 percent share; Maxwell Fine's, 27.3 percent; and Maxwell Granule's 25 percent. General Foods has produced these brands locally through Dongsuh Foods Co., a venture with a local concern in which General Foods has a 49 percent stake.

By contrast, Nestle has only about a two percent market share. But industry sources said the new plant will enable Nestle to sharply raise that figure, partly because it will produce Taster's Choice, which enjoys a great popularity among Koreans but has been available only as an import.

TV relaunch for

Paulig UK brand

When Finland's Paulig Co. took over the old British coffee company of Appleton, Machin & Smiles three years ago, it put in a new roasting plant and set about overhauling management and sales. To begin with, the aim was to build up the private-label, wholesale and catering business, and it only dipped a cautious toe in the ferociously competitive waters of the retail business. But before long it had taken the plunge with its up-scale Finesse blends, under the Ashbys label, and this November it has taken the next logical step by relaunching their flagship R&G brand with a $2.5 million TV campaign in the London region and the prosperous south of England.

The relaunched brand comes in a scarlet, black and gold vacpak, and the theme for the TV commercials is "a subtle sophistication". To drive the point home, actor/playwright Noel Coward features in the ads. So far, the solid "brick" pack is a first for Paulig/Ashbys, since all the other leading contenders use the usual cardboard containers or cans.

Coffee Exchange volume

year-to-date up

Total year-to-date trading volume on the Coffee, Sugar & Cocoa Exchange, Inc. (CSCE), surpassed last year's record pace by 11 percent with a volume of 8,005,692 contracts traded compared to the 7,195,362 trading during the same time period last year.

Coffee futures trading volume increased 22 percent to 933,191 surpassing the 762,544 contracts traded during the same time last year.

P&G buys Maryland Club

The Procter & Gamble Company has purchased Maryland Club from a group of investors led by F. Philip Handy of Winter Park, Florida. Maryland Club primarily makes coffee for the foodservice industry. The purchase has been reviewed by the Federal Trade Commission and is complete. Terms of the agreement were not disclosed.

Maryland Club is based in Houston, Texas. Its coffee brands are Maryland Club and Butter-Nut. These brands are sold primarily to restaurants, hotels, offices and airlines.

Procter & Gamble makes and markets the Folgers line of coffees, sold to both foodservice markets and retail stores. Commenting on the acquisition, Donald Campbell, vice president of P&G's foodservice and lodging products division, said: "Maryland Club stands for quality coffee and excellent service in the foodservice area. Joining with Maryland Club will help us serve customers in this important and growing segment of the coffee market even better."

Maryland Club Foods will continue to be headquartered in Houston and managed by Grady Tiller as its president.

The purchase includes a coffee-roasting plant in Omaha, Nebraska and a leased facility in Houston. Maryland Club, which employs about 400 people, will become a subsidiary of Procter & Gamble.

ICO discontinues support for U.S. generic promotion,

cites loss in revenues to producers

The board of management of the Promotion Fund of the International Coffee Organization has decided that it will no longer provide financial support (unless a new Agreement is reached) for generic campaigns to be financed jointly with trade associations.

In a letter to National Coffee Association president George Boecklin, Alexandre Beltrao executive director of the ICO cited the significant loss in revenue to producing countries since the suspension of the quota system last July, and stated that the producing members had decided that there would be no reintroduction of contributions to the Promotion Fund during the life of the Extended Agreement.

The board of management expressed its appreciation of the "very great effort which has been made by the association in cooperation with the Fund to develop successful campaigns" and said "it hoped that the NCA would continue promotion activities in the U.S. at its own expense".

As a consequence of this decision, the foodservice promotion campaign, which has been jointly funded by the ICO and NCA for the past six years, terminated on October 31, 1989.

U.S. position on ICA

Head of the Delegation of the U.S.A. James M. Murphy Jr., in a statement to the International Coffee Council at its 54th Session on September 27th, clarified the U.S. position on the International Coffee Agreement. In his statement, Murphy stated that "The U.S. position attempts to take into account the interests of both consuming and producing countries. This position on the International Coffee Agreement was most recently presented by President Bush in a letter to President Barco of Colombia." The following is a summary of key sections of the President's letter:

President Bush expressed his appreciation

for the importance

which coffee plays in the

economy of Colombia, as well

as the economies of many

other developing countries.

He stated that it was in recognition

of this importance that

the United States has participated

in the International

Coffee Agreement for almost

27 years.

President Bush recalled the constructive

role the United States

played in the recent negotiations

and expressed his disappointment

that Members could

not resolve the two fundamental

problems of the ICA - discount

sales to non-members

and a rigid quota allocation

that denied consumers sufficient

supplies of their choice of

coffee. He hoped that lasting

solutions to the problems can

be found that are acceptable to

other Members, and that respect

market trends.

Murphy then noted that "The U.S. has taken a very positive position with respect to the International Coffee Agreement." He then confirmed that "The U.S. is moving towards full accession to the International Coffee Agreement" and stated that the U.S. is prepared to resume discussions leading to a new Agreement that solves the fundamental problems that plagued the operation of the 1983 Agreement, "We seek an Agreement that is fair to its Members and that intervenes in the market in as efficient a manner as possible."

Murphy then stated "We do not believe that a commodity agreement which digresses significantly from the long-term trends in the market can long survive. To succeed, a commodity agreement must take account of and reflect the long-term trends in the market."

Tata Tea bids for

Consolidated Coffee

Tata Tea, one of the world's single largest producer of tea, has bid for Consolidated Coffee, a leading coffee plantation group in south India, at a price that values the company at 1.05 billion rupees, or $62 million.

This is the first conventional takeover bid to be made in India where acquisitions are mostly struck through private deals between large shareholders.

Darbari Seth, Tata Tea chairman, said its offer was Rs140 ($8.45) per share, double the price at which the shares were changing on the Madras stock market ahead of the offer.

The shares jumped to Rs138 on the news, but later slipped back to Rs118.

The offer is one Tata Tea share plus Rs100 in cash for two Consolidated Coffee shares. It is restricted to resident shareholders, who have 80 percent of Consolidated Coffee. The outstanding 20 percent is owned by Volkart of Switzerland.

Consolidated Coffee, which produces spices as well as coffee, has businesses complementary to Tata Tea. Seth said there was potential for growth.

Tata Tea retains the option to withdraw the offer if it fails to acquire more than 50 percent of votes at Consolidated Coffee.

More than 30 percent of Consolidated Coffee equity lies with state-owned financial institutions.

The Assam Company

celebrates 150 years

The Assam Tea Company, one of the largest tea producers in India, is celebrating 150 years of tea production. The Assam Co. was formed in 1839 by a group of London merchants, eventually becoming part of the Inchcape Group in 1974. Today, Inchcape's tea interests include the 16 tea gardens in Assam in Northeast India producing approximately 16,000 tons of tea annually. The Group also has tea interests in Ecuador and Tanzania.

Duncan Macneil is the U.K. marketing arm for the Group's estates. They also blend and market tea under their own label. In addition, Duncan Macneill also provides a complete consultancy service to the tea industry.

About 30 percent of the Assam Co.'s product is exported, mainly to higher-priced markets in Western Europe. The company is also developing a joint venture with one of the major tea blenders in India to pack tea in retail-sized polypacks at the garden.

CDG & Food Groups launch effort

to increase morning consumption

The Coffee Development Group, he American Egg Board, and the Processed Meats Committee of the National Live Stock and Meat Board, are placing a full-page, full-color food article in newspapers across the U.S. this fall, in an effort to increase the consumption of breakfast products.

"Taste of America Breakfasts and Brunches" is the name of the article scheduled to appear on food pages during October and November. The page features traditional breakfast foods prepared in nontraditional ways which include coffee spiced with clove, cinnamon, and allspice. Recipes are provided for each dish, along with other ideas for invigorating weekday and weekend breakfasts and brunches.

Sugar hears of crises

In his presentation to the Sugar Association, at its meeting in Honolulu, last month, National Coffee Association president George Boecklin faced the coffee/caffeine health issue by explaining how a coffee and health controversy gets started, and why the media seem to distort information about coffee and health.

He referred to two types of controversy that face the industry and described how the NCA manages them. One he called an "oozing crisis," which has no main event but rather a series of incidents over the years; and the other a "starburst crisis," which explodes on the scene suddently, receiving a great deal of attention, then fades in intensity.

The NCA president looked to next year by saying that in 1990, the NCA "will move toward proactive, non-crisis-related communications," adding that the organization "will publicize information that shoots down coffee/health myths."

Tardivat and SCA

Create SCA International

Tardivat International, with headquarters in Paris, and SCA S.A. of Antwerp, have announced the information of a joint trading unit to be based in Antwerp and known as SCA International. The merger also includes the activities of Sobelder NV., the SCA affiliate.

Tardivat holds a 60 percent interest in the new company, with SCA S.A. holding the remainder. SCA S.A., a unit of General Trading Company S.A., which in turn is a subsidiary of Societe Generale de Belgique, now becomes a holding company.

SCA has been traditionally active in coffee from Zaire, Rwanda, Southeast Asia and Latin America, and has had an annual trading volume of $100 million. Its main clients are roasters in Italy, Germany, France and Belgium.

Tardivat International has become one of the more important groups of international trading companies in coffee and cocoa, with offices in Paris, London, New York, Geneva and Amsterdam, and with direct representation in various producing countries. According to a company spokesman, the recent investment in SCA will allow "SCA International" to broaden its range of coffees traded and diversify its geographical scope. The new company designation became effective in September.

Gill & Duffus sectioned

off and sold

The U.K. commodity house, Gill & Duffus PLC has sold off its coffee, cocoa, and sugar operations separately, according to their owner, international food and agribusiness firm, Dalergety PLC. The New York and Geneva operations of Gill & Duffus were sold to Taiyo Fishery Co. Ltd. of Japan and the company's Brazilian operations, Usicafe, was sold to the company's manager in Rio de Janeiro. The Guatemala operations of Gill & Duffus are "subject to contract" to an undisclosed purchaser.

Wilson, Smithett & Cope

cease coffee operations

Commodity trading house, London-based Wilson, Smithett and Cope Ltd. intends to withdraw from the coffee and cocoa physical and futures market, according to managing director, Ronald Watts. "The company will withdraw from those markets in an orderly fashion and will concentrate its efforts in more profitable areas," Watts said. The process is effective immediately.

Waterman relocates NY


Waterman Steamship Corp. has announced that effective December 1, 1989 it is moving its New York headquarters to: 1 Whitehall Street, New York, N.Y. 10004.

Waterman, an American flag carrier provides LASH service between the United States and Egypt, the Middle East, India, Pakistan, Bangladesh and Southeast Asia.

New CDG survey offers info

on specialty coffee retailing

The Coffee Development Group announces the availability of a new report providing insight into the specialty coffee segment.

Based on the results of a national survey, the "Survey of Specialty Coffee Retailers" offers a demographic profile of the specialty retailer, and other information, including annual sales of coffee, peak business periods, reasons for selling specialty coffee, and merchandising practices. Pie charts, graphs, and statistical tables help illustrate research findings.

"Survey of Specialty Coffee Retailers" is available for $29 per copy. For more information, contact CDG at (800)234-5282 or (202)682-4034.

CSC Exchange year-to-date

volume up 12%

Total year-to-date trading volume on the Coffee, Sugar & Cocoa Exchange, Inc. (CSCE), surpassed last year's record pace by 12 percent with a volume of 8,881,357 contracts traded compared to the 7,963,748 traded during the same period last year.

Coffee futures trading volume increased 21 percent to 1,030,935 surpassing the 851,004 contracts traded during the same period of 1988. Coffee options trading volume was 78 percent higher than last year's 44,230 contracts, reaching a high of 78,818.

SCAA plans 1990 Conference

& Trade Show in Oakland

The 1990 Conference and Trade Show of the Specialty Coffee Association will be held April 30 - May 1, 1990 at the Claremont Hotel in Berkley/Oakland, CA. The two-day event is hoping to attract an attendance of 500 people with at least 40 booths reserved by the trade and other exhibitors. The keynote speakers will include: Robert Pecota of Robert Pecota Winery, Calistoga, CA, who was formerly a green coffee buyer for MJB Coffee Co. of San Francisco. Philipe Jobin is also a keynote speaker, having been the third generation green coffee importer of Maison P. Jobin and Cie, Le havre, France. He is also the author of Les Cafes Produits dans le Monde which is an illustrated French-English guide to green coffee by orgin.

Lawrence Hayes of Broad Street Coffee Roasters in Chapel Hill, NC is president of the Association. Joan Walsh Cassidy is executive director.

For more information, contact the SCAA at: 1133 15th Street, N.W. Suite 1000, Washington, D.C. 20005. Tel: (202)293-5913. Tx: 292046 imgur, FAX: (202)775-9631.

New name for

Buhler-Miag, Minneapolis

The board of directors of Buhler Brothers, Ltd. in Switzerland has announced that effective immediately all its affiliated companies worldwide will be known as Buhler (in place of the former name "Buhler-Miag" resp. "Buhler Brothers" of the company in Switzerland).

The firm feels this change is consistent with Buhler's increasing recognition as one of the world's leading manufacturers of equipment and systems for the food and chemical processing industries including bulk material handling equipment, waste processing systems and die casting machines.

The Buhler organization employs 6800 people worldwide in its 40 affiliated companies and representations located in over 100 countries. Sales for Buhler were $700 M in 1988.

Buhler Inc. in Minneapolis has its offices and plant in Plymouth and employs 290 people.

Japan's canned coffee

comes to the U.S.

A Tokyo brewery will start selling its Nova brewed canned coffee in the U.S. The coffee will initially be sold in Honolulu, Los Angeles and San Francisco for $1.29 for a 250 gram can. First-year sales are targeted at 300,000 cans.

"Hey Mon" coffee to

import Indonesian coffees

Rachmat Saleh, Minister of Trade to the President of Indonesia, and Djukardi Odang, SH, advisor to the board of the Prasidha Group, recently visited "Hey Mon" Coffee's roasting facilities in Everton, Missouri.

Ronald Snyder, president of "Hey Mon" Coffee, worked out an agreement to represent Indonesian coffee in the U.S. market.

"Hey Mon" is now a direct source for Sumatra, Java, Timor, and the hard to obtain Celebes coffees and will offer these coffees to roaster green brokers.

"Hey Mon" Coffee Ltd. is located at: 294A Coffee Lane, Everton, MO 65646, Tel: (417) 535-6501.

PHOTO : Tardivat International is headquartered in this elegant town house on Paris's famed Faubourg St-Honore.

PHOTO : L to R: Ronald Synder, Trade Minister Rachmat Saleb, and Djukardi Odang.

N.Y. Green Coffee

Assn. appointments

Paul Fisher of Tristao, Trading Inc. was elected president of the Green Coffee Association of New York City. Richard Etkin of Mercon Coffee Corp. was named vice president and Joseph Apuzzo, Jr. of Armenia Coffee Corp. was also named treasurer.

Appointed to the board of directors for a two year term ending August 1991 were: Gary Fischer, Greenwich Mills Co., Michael Pucciarelli, Wechsler Coffee Corp., Peter Tavolacci, Lonray Inc., Peter Hofferber, J. Aron & Co., William Moore, Tardivat Int., and John Proctor, Van Ekris & Stoett, Inc.

Dave Sweet is the secretary of the association located at 116 John Street, New York, NY 10038.

Filter Corp. Appoints Donovan

Filter Corp. of America has appointed Jack Donovan to the newly created post of business development manager. His direct responsibility will include the development of branded and private label coffee filter paper and coffee business in the U.S.

Prior to joining Filter Corp of America, Jack was vice president of sales and marketing with Gustin Kramer Ltd., a manufacturer of consumer products headquartered in Toronto, Canada.

Filter Corp. of America distributes a complete line of coffee filters and related products under it's own label (Filco) and many leading North American retailers private labels, as well as a variety of premium blend positioned private label coffees.

SCAA Elects Officers

The Specialty Coffee Association America recently elected its 1989/90 officer and board of directors. They are: Lawrence Hayes of Broad Street Coffee Roasters in Chapel Hill, NC, automatically succeeds to the presidency of the association. Christian Baldenhofer of Coffee, Tea & Spice in San Francisco continues on the board of directors as immediate past president. Timothy Castle of Inter Trade Co. has been elected vice president and Phyllis Jordan of P.J.'s Coffee & Tea Co. was elected secretary/treasurer.

Now serving as directors are: Jorge Canavati, Jr., Interamerican Commodities, Houston; David Dallis, Dallis Brothers, Ozone Park, NY; B. Phillip Jones, Jr., Barnie's Coffee & Tea, Orlando, FL; Mark Mountanos, M.P. Mountanos, Inc., San Francisco; Julie A. Rowlett, of J.R. Muggs, San Rafael, CA; and Roland Veit, Paragon Coffee Trading Co., New York, NY.

Struning retires from GF

As of October 1, 1989, Dr. Bill Strunning will retire from his position as manager of commodity analysis at Kraft General Foods. Prior to joining GF in 1978, he was the North American representative for the International Coffee Organization for several years and also director of research/executive director of the Pan-American Coffee Bureau for 22 years.

Dr. Strunning plans to seek consulting assignments following his retirement.

Mercon appointments

Ted Heilman Jr. has joined the green coffee importing firm, Mercon Coffee Corp., as vice president. William Fritsch has also been appointed vice president of the company.

Mercon is located at: 61 Broadway, New York, NY 10006. Tel: (212) 483-1140.

Ajinomoto General Foods

names new president

Tadao Matsumura was recently appointed president of Ajinomoto General Foods Ltd. (AGF), a joint venture with General Foods of the U.S. Matsumura was previously in charge of Ajinomoto's international business operations and before that was the venture's managing director for eight years. It was during this time that Matsumura helped create the instant coffee business for the company.

Matsumura is particularly bullish about future sales in Japan of instant coffee. Among AGF's top selling products include Maxim coffee.

Productos de Cafe

updates product labels

Productos De Cafe S.A. de C.V. announced it is modernizing the labels of its Cafe Listo and Sinkaf coffee brands.

Cafe Listo, introduced in 1956, was the first Salvadorean soluble coffee. Decaffeinated Sinkaf was added in 1977. Both are available for consumption in El Salvador.

Productos De Cafe exports regular and decaffeinated soluble coffee and frozen coffee extract to the U.S. and Japan. The coffee is individually blended and distributed under private labels.

The company has been in business for 35 years and is a leading manufacturer of soluble coffee in Central America and a coffee pioneer in Latin America.


WILLIAM RYDER, August 1, 1989.

He was formerly the Eastern regional sales manager of Wilbur Curtis Company. Ryder retired from the company earlier this spring.

GEORGE FALLER, October 15, 1989, age 61.

He was active in the coffee industry for 40 years, beginning his career with E.P. McCauley, A.C. Israel, H.F.B. Company, and S.F. Pellas and Faller Company.

P&G reshuffles

top management

The Procter & Gamble Co. has announced changes in its top management organization, effective January 2, 1990.

John Smale, chairman of the board and chief executive, has announced his intention of stepping down from those positions. He will remain an employee of the company and will continue to serve as a director and as chairman of the executive committee of the board of directors.

Edwin Artzt, currently vice chairman of the board and president, Procter & Gamble Int. was elected chairman of the board and designated chief executive of the company.

John Pepper, president, will assume overall responsibility for the company's international business while relinquishing responsibility for the company's U.S. business except for the Norwich Division.

B. Jurgen Hintz, currently group vice president, was elected executive vice president. In this new capacity, Hintz will assume overall responsibility for the company's U.S. paper products, cellulose and chemicals, and food and beverage sector businesses.

Durk Jager, currently group vice president, was elected executive vice president and will assume overall responsibility for the company's U.S. soap and detergent and health and beauty care sector businesses.

Gerald Dirvin, currently senior vice president, was elected executive vice president continuing to be responsible for most of the company's staff functions including sales, advertising, personnel, marketing services, market research and public affairs.

Larry Dare, currently vice president-Northern Europe, was elected group vice president with overall responsibility for the company's business in the Far East, succeeding Durk Jager.

Artzt has been vice chairman of the board and president, Procter & Gamble International since 1984. He joined P&G in advertising in 1953 and progressed through positions of increasing responsibility before being elected vice president-food products division in 1969 and vice president-group executive in 1970.

Artzt served on the company's board of directors from 1972-1975 and then he moved to Brussels to assume responsibility for P&G's European operations. In 1980 he was elected executive vice president responsible for the company's international operations and reelected to the board.

Hintz joined P&G in 1964 as a brand assistant in the U.K. and has held a variety of positions in the company's U.S. and international operations. He was named manager, coffee division, in 1983 and was elected vice president-beverage division in 1984. Hintz was elected to his current position in 1986.

Dirvin joined P&G's sales organization in 1959 where he held a variety of positions prior to being named manager, coffee division in 1975. He was elected vice president-coffee division in 1977 and group vice president in 1980. Dirvin has been a member of the company's board of directors since 1981. He was elected to his current position earlier this year.

First Colony

offers lacquer box

The First Colony Coffee & Tea Company now offers a handsome black lacquer presentation box for its Great Teas of China restaurant, hotel, and institutional customers. The box displays eight varieties of this unique line of Chinese teas grown, blended and packaged in the land where tea was born. They include Premier Black, English Breakfast, Earl Grey, Bronze China Oolong, Keemun, Yunnan, Imperial Jade and scented Jasmine.

For more information, contact the company at: 204-222 West 22 Street, Norfolk, VA 23517, Tel: (804) 623-1833, Fax: (804) 623-1833.

Tea Quarterly available

from Castle Communications

Castle Communications recently acquired the Tea Quarterly (formerly Tea Timers) and has begun printing it as a quarterly publication. Issues consist of tea travel stories and sources for collectors and are aimed at tea lovers. The company will now bestow First Annual Tea Awards in such categories as "Most Innovative Afternoon Tea," "Best Tea Pot," and "Most Creative Event Involving Tea & the Arts."

President, Tim Castle explained his objective in the premier edition of The Tea Quarterly: "Perhaps the most important role ... will be that of advocate, not only as a champion of fine tea brewed and served properly in hotels and restaurants, but to encourage the production of better quality tea throughout the world. At the present time we are losing production of some of the world's finest gardens. If this publication can help to reverse this trend by encouraging an appreciation of fine teas, I will consider it a great success."

Subscriptions are $20.00 for one year and $35.00 for two years (outside of the U.S., $24.000 for 1 year and $43.00 for 2 years).

For additional information, contact Joan Hackeling, editor at Castle Communications: 2210 Wilshire Boulevard, Suite 634, Santa Monica, California 90403. Tel: (213) 479-7370.

Butter-Nut to offer

consumers free cookbook

Maryland Club Foods, manufacturers of Butter-Nut Coffee will offer consumers the Heartland Heritage Cookbook during October and November. The offer will be supported by extensive publicity during a media tour of 19 Midwestern cities by the book's author, Kathryn Moore.

The 32-page cookbook draws recipes from the diverse culinary heritage of America's Heartland. It features family food and drink recipes brought by the settlers of this Midwestern area and then were carried forward through the years to the present. Categories include breakfast, main, and side dishes, as well as coffees, breads and deserts.

The "Heartland Heritage" cookbook theme was selected to highlight the history of the Butter-Nut coffee brand in the development of America's Heartland. The founding coffee maker, Paxton and Gallagher, was started during frontier days more than 100 years ago, and Butter-Nut coffee shares the heritage of "America's Heartland" with its Midwestern consumers. Rod Rude, director of marketing for Maryland Club Foods retail coffee products comments, "This full-flavored coffee was developed for the taste preferences of consumers in this part of the country and it's still a Midwestern favorite."

The offer will be made on the labels of specially marked 26 oz. and 39 oz. cans of Butter-Nut coffee. To obtain the free Heartland Heritage Cookbook, consumers will send two proof-of-purchase seals as well as 50 cents for shipping and handling.

Maryland Club Foods, Inc. offers an extensive line of ground and instant coffee under the Butter-Nut brand.

Butter-Nut coffee is distributed in Arkansas, Colorado, Illinois, Iowa, Kansas, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota, Wisconsin and Wyoming.

For more information, contact the company at: P.O. Box 4613, Houston, Texas 77210-4613.

Barrie House Coffee

offers gift packs

Barrie House gourmet coffees now come in distinctive pre-packaged gift packs.

The boxes hold two 10- or 12-oz. packages of coffee each. A special display window highlights the coffee selection.

Gift-pack coffees include some of Barrie House's most popular varieties, from the super-caffeinated Buzz to best-selling favorites like Mocha Java, Pure Water Decaffeinated Colombian, Tiffiny Blend, Colombian Supremo, Hazelnut and Barrie House's new Chocolate Raspberry Cream.

Available in all-purpose grind, these coffees come in the innovative freshness-and-flavor-preserving valve-packs.

For more information, contact: Barrie House at: 216 South 13th Avenue, Mt. Vernon, NT 10550. Tel: (800) 876-CAFE.

CDG releases training materials

The Coffee Development Group (CDG) has made available a comprehensive new training curriculum developed to assist firms interested in providing their employees with an education in coffee.

"The Essence of Coffee" training package consists of a 200-page instructor's guide, more than 300 integraded slides, and three supplementary audiovisuals.

The focal point of the curriculum, the Instructor's Guide, covers coffee in eight self-contained units. The guide traces coffee's history, explains how coffee is grown and harvested, and describes roasting, packaging, brewing, and merchandising. Each unit contains suggested cuppings and tastings, as well as discussion questions and quizzes. As part of the "Essence of Coffee" program, CDG is offering in-house training seminars. Coffee companies may offer their employees a daylong, intensive look at coffee in all its facets through instruction by CDG's education specialists.

For more information, contact the CDG at: 1400 Eye Street N.W., Suite 650, Washington D.C. 20005. Tel: (202) 682-4034 or (800) 234-5282.

Productos de Cafe

updates product labels

Productos De Cafe, S.A. de C.V. announced it is modernizing the labels of its Cafe Listo and Sinkaf coffee brands.

Cafe Listo, introduced in 1956, was the first Salvadorean soluble coffee. Decaffeinated Sinkaf was added in 1977. Both are available for consumption in El Salvador.

Productos De Cafe exports regular and decaffeinated soluble coffee and frozen coffee extract to the U.S. and Japan. The coffee is individually blended and distributed under private labels.

The company has been in business for 35 years and is a leading manufacturer of soluble coffee in Central America and a coffee pioneer in Latin America.

Norton Lilly forms

Westwood support services

Norton Lilly Int. has formed Westwood Support Services as a division to support functions of Westwood Shipping Lines. Robert Bohlman has been promoted to vice president in charge of the new division.

Bohlman previously was assistant vice president and general manager of Norton Lilly's Pacific Northwest operations.

Westwood Support Services, headquartered at Federal Way, Washington, provides documentation equipment control/intermodal, accounting and marine husbandry support for Westwood, a principal Norton Lilly account that operates modern, multi-purpose vessels in container/bulk service between the West Coast and Far East and West Coast and North Europe.

Westwood sales and customer service functions continue to be performed by Norton Lilly-subsidiary Westwood Shipping Agencies' offices throughout North America.

New Orleans Port


Carmen Batista Wales has been promoted to the post of international sales representative for the Port of New Orleans. She was formerly special projects coordinator for the Port.

Wales will be responsible for international sales in Central America and the Carribean. Before she joined the Port in 1987, Wales was director of program services for the international law firm of Sandler & Travis P.A., organizing trade seminars across the U.S. and the Caribbean.

William Duke has also been appointed customer service manager at the Port. Duke will manager the Port's enhanced customer service unit including its new telemarketing activities. Most recently, he was vice president of sales and marketing for Crown Cruise Line of Boca Raton, FL.

Inter-ocean launches

express service

Norsul International has inaugurated its express all water liner service between Brazil and the West Coast of the U.S. and Canada on a monthly frequency as a conference carrier. Service was initiated by the M/V "rio acre" sailing Brazil May 15 arriving Los Angeles June 7 and followed by the m/v "San Juan Victory" sailing Brazil June 15 arriving Los Angeles July 8. These are modern combo vessels equipped with munck type cranes permitting loading of containers and all other types of cargoes.

Norsul is one of Brazil's leading coasting shipping company with 25 years of operation, and since 1987, in the international trade. Norsul is a member of the Lorenzen group, an industrial and shipping group long established in Brazil.

General agent for the U.S. and Canada is Interocean Steamship Corporation headquartered in San Francisco.

Powertex liners handle

up to 24 tons of goods

Powertex, Inc. Rouses Point, NY asserts that shippers are discovering that shipping dry bulk material with its SeaBulk and Powerliner Systems is much easier and much more economical than shipping in 50 lb. bags, one-ton IBC bags, barrels, or drums. Coffee is one of the sterile grade foodstuffs that can be shipped successfully with these systems, the manufacturer further states.

These systems consists of specially designed, disposable bulkheads and specially formulated, watertight, heavy-duty polythylene liner that fits into standard intermodal cargo containers or truck trailers. Insurance companies reportedly acclaim the SeaBulk and Powerline Systems, manufactured exclusively by Powertex and its approved licensees, in reducing claims against water damage and contamination.

The SeaBulk and Powerliner Systems are made from a specially formulated, heavy-duty, tear resistant plastic liner which is manufactured under what Powertex calls extremely clean conditions. It is designed with ample slack so the weight of the cargo is supported by the container walls, not by the liner. The liner should remain intact, even if the cargo shifts during transport. A customer can safely ship up to 24 ons of cargo in a 20 or 40 foot container. The SeaBulk Powerliner System is supported fore and aft by sturdy bulkheads made of special triple-fluted corrugated fiber board. Cargo is loaded through the upper ports in the rear bulkhead. A customer can specify ports designed for conveyer loading or ports designed for pneumatic loading. Many different lower ports are available for discharging at destination to meet different customer requirements and systems.

Seabulk and Powerliner Systems are available in standard sizes to fit 20', 35', 40', and 45', containers. Powertex has approximately 40 proven styles and designs to suit just about any needs of a customer's product.

NLI makes first EDI

link-up, seeks others

Norton Lilly recently announced the successful completion of electronic data information (EDI) testing with the Union Carbide in true EDI or "paperless" formats - computer to computer, using the standard TDCC transaction sets.

Norton Lilly becomes the fifth ocean transportation company to establish this EDI link with Union Carbide allowing the latter to book directly on their computers for all steamship lines represented by Norton Lilly International utilizing NLI's computer network.

Al Fenaroli, president of A.J. Fenaroli & Associates, a consulting firm employed by Union Carbide for transportation EDI work, said "Norton Lilly has met every time-phased action on schedule and without flaw; while others simply talk about concepts, Norton Lilly actually and without fanfare has performed."

In making the announcement, Grove Conrad, Norton Lilly's president, said: "We are now ready to expand this capability to other EDI-capable shippers and forwarders and are actively working tests with others. We are firmly committed to the integration of EDI into our business systems in the belief that companies and agencies that lack EDI will be eventually prevented from doing business with [the leading] exporters and their associates."

Amtrans expands

U.S./Europe service

American Transport Line (AmTrans), part of the Atlantic Division of Crowley Maritime Corporation, has expanded its U.S./Europe service. He has done so with the addition of two ports to the regular twice-monthly itinerary.

Rinus Schepen, vice president and general manager of the AmTrans European service announced that Antwerp (Belgium) and Norfolk (Virginia) have been added to the carrier's schedule.

AmTrans has two vessels in the service. The American Condor and American Falcon are U.S. flag vessels capable of handling both RO/RO and container cargo.

Feeling constrained, CGM

ends ACL container tie

In a statement by Claude Abraham, president and CEO of a leading maritime company of France, Compagnie Maritime, it was confirmed recently in Paris that after long months of negotiation, CGM will commence a program severing its longterm operational ties to Atlantic Container Line (ACL).

The new plan specifies that CGM will be in full control of an independent service for the North Atlantic to European ports by the end of 1990. During the period late 1989 until that time, CGM French Line will continue to serve as general agent for ACL in France, Switzerland, Spain, and Portugal.

At same time, CGM will continue operation of its multinational shipping service offering businesses a broad-based capability under its own banner with an expanded staff and with its own management team. CGM North America operates out of their New York offices at 2 World Trade Center, New York City.

In 1968, with the coming of containerization, CGM merged its North Atlantic service to form a joint service with ACL as a European based and driven consortium.

"In the late 1980's" said Abraham, "we at CGM began to feel the constraints of the consortium type of operation. The joint system presented a roadblock in meeting the requirements for more and more specificity in traffic requirements from our customers."

In early 1984, CGM established their separately operated South Atlantic and Gulf Service in the Southeastern portion of the United States market. In 1989, the CGM North Pacific Service went into operation out of San Francisco and this has proved to be a highly successful independent service. Most recently, CGM gave the business community another separately established weekly service known as the CGM Mediterranean/North America Service with a fixed schedule and space charter agreements.

New chief operating officer

at New Orleans port

David Wagner has been named to the position of chief operating officer/managing director of the board of commissioners of the Port of New Orleans. Wagner replaces Col. Herbert R. Haar, Jr., (USA-Ret.) former deputy port director, who retired after 17 years with the port.

Wagner was previously executive director of the Maryland Port Administration, with overall operational responsibility for the ports of Baltimore and Cambridge, Maryland.

He will be responsible for directing the day-to-day activities of the port staff, with overall authority for all divisions within the port organization. His hiring and the new position which he fills are part of a management restructuring which is intended to enhance the capabilities of the port authority to undertake a new $187 million capital construction program over the next five to seven years, according to port president Ron Brinson.

1988 coffee imports into

port of New Orleans

During 1988, 205,787 tons of coffee was delivered to the port of New Orleans. This amount represents almost 20 percent of all coffee imports into the U.S.

The five leading coffee exporting countries to New Orleans were: Brazil (77,772 tons); Colombia (18,932); Ecuador (18,103); Indonesia (16,216); and the Ivory Coast (15,279). In the last quarter of 1988, Brazil remained in the top spot and Ecuador pushed up to third position, displacing the Ivory Coast. Indonesia held its position as the fourth largest supplier of coffee to New Orleans through the last quarter.

New test device for

supercritical fluid extraction

Using a dense gas as a solvent for extraction and refining, particularly carbon dioxide, is a process now used worldwide in dozens of commercial-scale plants. It is usually referred to as supercritical fluid extraction (SFE). Applications include coffee and tea decaffeination. The benign nature of carbon dioxide compared to conventional liquid organic solvents has been the driving force behind the emergence of this new technology.

Up to now development of new SFE applications was expensive and hampered by the unavailability of off-the-shelf extraction equipment larger than bench-scale feasibility devices, according to Marc Sims/SFE. Now available is a pre-engineered non-custom skid mounted pilot SFE system called the Process Development Unit (PDU). The PDU gives investigators the tool to quickly catch up in the use of the new technique and begin creating new products and solving their separation process problems. The PDU combines the advantages of US manufacture, safety, easy operation, electronic control and data acquisition.

Copies of a brochure giving the PDU specifications, flow diagram and photograph are available from: Marc Sims/SFE, 2200 Powell St., Suite 745, Emeryville, CA 94608, Tel: (415) 428-9428.

Mobil introduces acrylic-coated

and OPPalyte opaque films

The Films Division of Mobil Chemical Company has developed two new OPP films to replace existing acrylic-coated and white opaque films. Both offer improved film properties at lower cost to customers, according to Mobil.

Bicor 100 AB-X offers improved seal strengths, over Mobil's existing AB two-sided acrylic-coated films. It also has outstanding hot tack, allowing it to be used on vertical form and fill equipment.

100 AB-X, which offers high gloss, excellent flavor/aroma barrier and high speed machinability, is best used for high profile packages because of its stronger seals and improved seal integrity. It has 650 g/in. heat seal strength, compared to 350 g/in. for existing acrylic-coated films.

The new film also has a coating that has been formulated for improved static resistance so that fine materials won't cling to the inside of the package.

OPPalyte 310 HSTW is a new one side PVdC-coated film designed for candy cold-seal applications. It has a high barrier PVdC coating on one side, thus providing improved barrier properties, especially WVTR and oxygen, over the 295 HSTW it replaces. It also offers higher yield and lower cost.

For more information, contact: Mobil Chemical Company, Films Division, P.O. Box 10173, Rochester, NY 14610 (800) 448-3400,X907.

Curtis' new Polaris

iced tea brewer

Even though hot temperatures are on the decline, year 'round iced tea sales are increasing. Iced tea is still the most popular and profitable beverage that a foodservice operation can serve. Wilbur Curtis' new Polaris III Iced Tea Brewer brews three gallons of fresh tea into the TeaToter which can be used as a remote serving center.

For more information, contact Wilbur Curtis Company, Inc., 1781 North Indiana Street, Los Angeles, CA 90063-0901. Tel: (213) 269-8121. Fax: (213) 269-3288.

Magic Coffee I: like

urn, not dispenser

Serve only the amount of coffee you need with American Metal Ware's Magic Coffee I Freeze Dried Coffee Dispenser, says the manufacturer. No more vending machine feeling, AMW says. Further, the new faucet version model allows customers to fill their cups or mugs with just the right amount of fresh coffee, just like an urn. The 10" faucet clearance allows enough room for filling pitchers, too.

Serve from one to 1,000 cups per hour with Magic Coffee I, single product server for decaf or regular.

For more information, contact: American Metal Ware Co., 1835 Raymond Drive, Northbrook, IL 60062; (800) 233-1883.
COPYRIGHT 1989 Lockwood Trade Journal Co., Inc.
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Publication:Tea & Coffee Trade Journal
Date:Nov 1, 1989
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