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Moosehead buys Imported Beer Co.

Moosehead buys Imported Beer Co.

Moosehead Breweries Ltd. president Derek Oland, last week announced the Maritime company's purchase of the Imported Beer Company, Ltd.

The Imported Beer Co. is an Ontario-based company which imports and distributes draught and bottled beers throughout Canada.

"Moosehead has been successful in the Maritimes and internationally for many years and we believe this purchase is an opportunity for us to further build our Canadian business," Oland stated.

He added that given the current trade talks regarding the removal of inter-provincial trade barriers within Canada, this purchase will put Moosehead in better position to sell its products outside of the Maritimes. Until such time, however, Moosehead's focus will be building upon the base of current brands with increased marketing and sales efforts.

Products handled by the Imported Beer Co. include Double Diamond, Newcastle Brown Ale, John Courage, Beck's Draught, Murphy's Irish Stout, Flowers Bitter and Furstenberg Lager.

Moosehead's export marketing manager, Peter Amirault, has been appointed general manager of Imported Beer Co., and will manage the company from the company's Toronto office as a separate business unit.

"This purchase makes Moosehead Breweries Limited a coast-to-coast company," Oland concluded.
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Title Annotation:Moosehead Breweries Ltd.; Imported Beer Company Ltd.
Publication:Modern Brewery Age
Date:Nov 25, 1991
Previous Article:Strohman returns to retailers' stores.
Next Article:Wisconsin senator wants more beer exports to Canada.

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