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Moorfields launches CL safety campaign.

MOORFIELD'S EYE Hospital has launched a campaign to increase awareness around safe contact lens wear. The Healthy Habits, Healthy Eyes campaign is aimed at students heading off to university--one of the highest risk groups--and has been timed to coincide with fresher's week.

The awareness drive comes in response to an increase in serious external eye infections seen in centres throughout the country, chiefly, an increase in cases of Acanthamoeba keratitis.

While the messages around contact lens hygiene are being passed on by optometrists and contact lens practitioners, many younger wearers may still be unaware of the risks such infections can have on their vision. The campaign aims to promote healthy practice and reduce behaviours which are known risk factors for microbial keratitis, such as sleeping in contact lenses overnight or washing the lenses in tap water.

Professor John Dart, a specialist in corneal infection at Moorfields, said: "The majority of contact lens wearers we see report receiving advice from practitioners. Some follow all the steps of good lens wear hygiene and habits, yet some still end up with infections and others are unaware that sleeping in their contacts or wearing them in the shower or when swimming can put them at risk of infection."

To spread the message, Moorfields has produced a range of materials including videos and posters for students, as well as posters for use in optometric practice. The campaign is also taking to social media, using the hashtag #naughtycornea on Twitter. For more information about the campaign, visit bit.ly/1q2ZVtN

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Title Annotation:NEWS; contact lens; Moorfields Eye Hospital
Publication:Optometry Today
Article Type:Brief article
Geographic Code:4EUUK
Date:Sep 5, 2014
Words:254
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