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Monk's pale ale adds color to label.

Phoenix Imports Ltd. recently revealed a new design for the Corsendonk Monk's Pale Ale 3-liter bottle.

A dramatic change from the subdued white-on-brown of the current package line, the new bottle now displays the Corsendonk seal in seven colors, and the brand name in gold and white on a green, champagne-style bottle with a gold foil neck wrap.

According to George Saxon, president of Phoenix, the new package was developed in response to some wholesalers who had seen a similar Corsendonk label design from Italy.

"The enthusiasm for the Italian label helped us convince Corsendonk management to produce this new American package," Saxon reported. "It's an upgrade of the Italian design, which provides even greater brand visibility and properly suggests the beer's champagne-like taste.

"The bottle makes a beautiful presentation in both restaurants and pubs," Saxon continued, "and as a gift, and we're confident that our customers, at all levels, will be pleased with [Corsendonk's] new look."

Initially, the new package will be limited to only a few markets, though Phoenix hopes to have the majority of distribution network covered by February.
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Title Annotation:new bottle design for Phoenix Imports Ltd.'s Corsendonk Monk's Pale Ale
Publication:Modern Brewery Age
Date:Feb 1, 1993
Previous Article:Old Milwaukee N.A. available in 24-pack.
Next Article:Pittsburgh brewery debuts new brew.

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