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Money 'wasted' on toddler milks.

PARENTS could be wasting hundreds of pounds on "unnecessary" toddler milks that can contain more sugar and less calcium than cows' milk, consumer group Which? said. It found almost half of mothers (46%) use toddler, or "growing up", milk, despite health professionals regularly advising parents that a healthy d h iet including cows' milk provides a young child's required nutrition.

Which? said parents could save a at least PS500 a year by switching from ready-to-serve toddler milk, costing around PS593 a year, to cows' milk, which costs PS62.

Government advice is that toddler milk is unnecessary as children can drink cows' milk from the age of one.

The report said toddler milks contain more iron and vitamin D than cows' milk, but these nutrients could be obtained from a child's diet and a multivitamin that contains vitamin A, C and D. Unlike infant formula, toddler milks are not covered by specific legislation on ingredients. According to Which? the formula market is worth around PS359 million a year.

Which? executive director Richard Lloyd said: "At a time when so many household budgets are severely squeezed, parents could be saving hundreds of pounds on toddler milks that the Government says are unnecessary."

Which? surveyed 727 mums with children under three between November and December.
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Publication:Huddersfield Daily Examiner (Huddersfield, England)
Date:Aug 21, 2013
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