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Molson is named Foster's importer.

Molson is named Foster's importer

Last week Guinness Import Co. announced the transfer of the Foster's Lager brand from its recently-acquired All Brand Importers, Inc., to newly-formed Molson Breweries, U.S.A.

Molson Breweries, U.S.A. will become the exclusive importer of the brand, effective April 1.

Commenting on the announcement, Bruce Siney, group executive director of marketing of Elders Brewing Group, said, "All Brand Importers has done a fine job in helping Carlton & United Breweries Ltd. build Foster's Lager into a major imported brand in the U.S."

"Clearly, the creation of Molson Breweries, U.S.A. provides an opportunity for the brand owner to bring the brand in-house," said Mike Hughes, president, Guinness Import Co. "We are proud of All Brand Importers' contribution to the growth of this brand, and we wish Molson Breweries, U.S.A. every success for the future."

Hughes added, "Our commitment is to effect a smooth and professional transfer, which is in the brand owner's and our distributor partner's best interests."

Molson Breweries U.S.A. president and chief executive officer John Barnett added his company is "encouraged by the prospects for Foster's in the United States since the rate of depletions in the last quarter of 1989 and the current order position indicate a strong start for the 90s."
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Title Annotation:Molson Breweries, USA
Publication:Modern Brewery Age
Date:Mar 19, 1990
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