Modern dads, the new Diddy Men.
Forget "new men", the modern male has a new image to aspire to ( the "diddy".
Diddies are "doing-it daddies" who pride themselves on being around for their children and working to provide for them, according to a new advice manual from the charity Working Families, and Lloyds TSB.
The guide, Daddy's Home, contains honest advice from successful diddies on how to balance work and home life and also provides information on everything from paternity leave through to part-time working for grandfathers.
Evidence shows men working flexible hours are in the minority ( only 10pc of men work part-time compared with 44pc of women.
At the heart of the guide is a life planner specifically for fathers. It illustrates the life-cycle of dads and their relationships with their children, and highlights times when working life may have to change to accommodate their role as a father.
Fathers from all walks of life were interviewed so the guide contains advice and real-life examples of how fathers can strike the right balance between work and fatherhood responsibilities.
Author of Daddy's Home, Jonathan Swan from Working Families, said: "This booklet aims to educate men about how flexible working can work.
I hope it will give encouragement to other men who might be thinking about their own work- life balance.
"This booklet shows that the idea of fathers having a good balance between work and home isn't just `pie in the sky'. These are real fathers, in a range of jobs, who show that it can really work.
"We know that dads want to spend more time with their children, and we know that mothers and children want this too. Now we have real stories from fathers, showing us how, and why, they took the decision to make their involvement a reality."
Fiona Canon, head of equality and diversity at Lloyds TSB, said: "At Lloyds TSB we recognise that men need to balance their life outside work just as much as women, and we operate a successful scheme which enables staff to work flexibly, whether it be to care for children or to pursue interests outside of work."