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1-16 out of 16 article(s)
Title Author Type Date Words
Myopic versus Far-Sighted Behaviors in Dynamic Supply Chain Coordination through Advertising with Reference Price Effect. Zu, Yafei; Chen, Lianghua Report Jan 1, 2017 9063
Model of market orientation of high-tech firms in Germany: validation study. Jangl, Patrik Report Sep 1, 2016 5402
Model analysis of marketing management in the context of Romanian energy contracts. Despa, Radu; Folcut, Ovidiu; Nedelescu, Dumitru Mihai Report Jan 1, 2010 1701
A new marketing channel management strategy based on frequent subtree mining. Wang, Daoping; Gao, Peng Report Jan 1, 2007 3171
The 21st century consumer: A new model of thinking. Valentine, Virginia; Gordon, Wendy Mar 22, 2000 8159
Symbolic and functional positioning of brands. Bhat, Subodh; Reddy, Srinivas K. Jan 1, 1998 4357
Using the elaboration likelihood model to guide customer service-based segmentation. Eckert, James A.; Goldsby, Thomas J. Sep 1, 1997 7091
Relationship marketing as a paradigm shift: some conclusions from the 30R approach. Gummesson, Evert Mar 1, 1997 4312
Beyond service quality in search of relationship values. Mattson, Jan Mar 1, 1997 1538
From marketing mix to relationship marketing - towards a paradigm shift in marketing. Gronroos, Christian Mar 1, 1997 14484
Achieving marketing success through Sun Tze's Art of Warfare. Ho, Samuel K.; Choi, Amy S.F. Jan 1, 1997 5121
The application of Piercy and Morgan's dimensions of marketing planning. Harris, Lloyd C. May 1, 1996 4176
Strategic marketing fit in manufacturer-retailer relationships: price leaders versus merchandise differentiators. Smith, Gerald E.; Venkatraman, Meera P.; Wortzel, Lawrence H. Sep 22, 1995 6976
The internal agency approach to managing and developing marketing materials. Kruell, Christopher May 1, 1995 3000
The need for economic and pre-economic marketing controlling. Helm, Roland; Hoser, Hans Apr 1, 1995 3709
Quality as the interface between manufacturing and marketing: a conceptual model and an empirical study. Ghose, Sanjoy; Mukhopadhyay, Samar K. Feb 1, 1993 5055

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