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Modelo exports 100 million cases, opens new markets throughout Eastern Europe.

Modelo exports 100 million cases, opens new markets throughout Eastern Europe

Over 100 million cases of beer have been exported throughout the world since 1981 by Modelo Brewing Group, which is now preparing to export to Eastern Europe.

Modelo, which produces the Corona line of beers, announced the milestone at the firm's second "Worldwide Importers Meeting" held recently in Guadalajara, Mexico. The three-day session was attended by distributors from the 10 countries accounting for most of those exports.

Valentin Diez, senior vice president of marketing and sales, told the 60 attendees that Corona has "been one of the most successful export brews in history, setting growth records in virtually every market it has entered."

Additionally, Diez reported the brands will open in the Eastern European market this summer when distribution is started in Hungary.

Distribution is also being inaugurated this month in Austria and Spain, Diez added, and additional distributorships have been contemplated in selected Latin American countries.

Corona began European distribution last year with the opening of distributorships in The Netherlands, Switzerland, Belgium, Italy and England.
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Title Annotation:Modelo Brewing Group
Publication:Modern Brewery Age
Date:Jun 10, 1991
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