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Modelo Brewing sees 1st-quarter profit.

Mexico's Modelo Brewing Group reported first-quarter sales in the United States increased 11.8 percent over the corresponding period in 1991.

According to Valentin Diez, senior vice president of sales and marketing for Modelo, the company's two U.S. distributors, Barton Beer Ltd. and Gambrinus Importing Co. both reported increased sales of Modelo products during the quarter. Most of those sales comprised Corona Extra and Corona Light.

The increases were due to a variety of factors, Diez noted, including a hold-the-line policy on prices by Modelo and its importers, continued penetration of the U.S. beer market by the importers, and the overall strengthening of the U.S. market as the economy continues to rebound.

Modelo became the 10th largest brewer in the world in 199 1, growing from 12th, due to increased penetration of the Mexican market and a marketing program on five continents, Diez explained.
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Title Annotation:Modelo Brewing Group
Publication:Modern Brewery Age
Date:May 25, 1992
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