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Browse Mobile marketing topic


1-64 out of 64 article(s)
Title Author Type Date Words
Geofencing: The next thing' in lawyer advertising? Murphy, Pat Jul 5, 2018 880
Technology to Empower People: Kevin Scott: As Microsoft's Chief Technology Officer, Kevin Scott focuses on the human element. Mar 1, 2018 630
An Architecture for Anonymous Mobile Coupons in a Large Network. Bartoli, Alberto; Medvet, Eric Report Jan 1, 2017 6933
A New Approach for Mobile Advertising Click-Through Rate Estimation Based on Deep Belief Nets. Chen, Jie-Hao; Zhao, Zi-Qian; Shi, Ji-Yun; Zhao, Chong Report Jan 1, 2017 4448
How to forecast behavioral effects on mobile advertising in the smart environment using the technology acceptance model and web advertising effect model. Kim, Yong Beom; Joo, Hyung Chul; Lee, Bong Gyou Report Oct 1, 2016 8768
Digital transformation requires a cultural change: day 2 keynoter Brian Solis urged companies to change their mind-sets altogether. Del Rowe, Sam Conference news Jul 1, 2016 578
PAKISTAN LEADS SOUTH ASIA IN 'MOBILE MONEY'. Brief article Feb 21, 2016 232
Connecting with a digital strategy. Hussain, Sajeel Nov 1, 2015 900
Instant news: how Facebook's Instant feature is changing the mobile publishing game. Tornoe, Rob Jul 1, 2015 1100
Technology and persuasion. Byrnes, Nanette May 1, 2015 1023
Mobile banking surpasses online banking in popularity. Jensen, Amanda Apr 1, 2015 616
Expanding your app-titude. LaFollette, Greg Jan 1, 2015 578
Mobile turning digital into an ad monster: sector will draw more than $46 billion in spending by 19, analyst says. Ault, Susanne Brief article Nov 18, 2014 106
Unconference the conference: with an industry clogged with face-to-face events, those that offer learning through active participation will stand out. Rivera, Rebecca Conference news Nov 3, 2014 694
Staying within Arm's reach of your customer. Baer, Adam Nov 1, 2014 592
Impact of the content characteristic of short message service advertising on consumer attitudes. Lin, Hongyan; Zhou, Xing; Chen, Zhankui Report Oct 1, 2014 3765
Factors affecting mobile tagging awareness; A research on social media consumers. Daldal, Kubra Muge; Kilic, Sabiha Report Oct 1, 2014 8416
Study: crowded trains make commuters more open to mobile promotions. Sep 22, 2014 367
Study: crowded trains make commuters more open to mobile promotions. Sep 22, 2014 381
Walking the mobile tightrope: ads intrude, but only a bit. Morris, Chris Brief article Apr 1, 2014 185
A push in the right direction: Airpush connects advertisers with mobile technology. Yang, Nu Feb 1, 2014 466
First mover Bob Lord: the AOL Networks chief says it's time to recognize mobile for the utility it's become. Taintor, David Interview Sep 23, 2013 575
The antecedent effects of SMS marketing on consumer intentions. McCorkle, Denny; Jurkus, Vytautas; Auruskeviciene, Vilte; Reardon, James Abstract Sep 22, 2013 7542
Fast facts & figures. Brief article Aug 1, 2013 170
Options and innovations in monetizing mobile. Grensing-Pophal, Lin Jul 1, 2013 2745
Making the move to mobile. King, Dave May 1, 2013 706
Mastering the mobile market: clues on how to reach news junkies on smartphones and tablets. Palser, Barb Dec 22, 2012 809
Relevate[TM]: marketers improve customer engagement and data collection with real-time data services. Sep 1, 2012 784
Quick response codes: a marketing tool for accounting firms. Alexander, James Aug 1, 2012 829
-Hipcricket promotes new EVP and development officer. Brief article Jul 13, 2012 243
The potential of geo-social marketing. Fanaras, Linda Apr 6, 2012 677
Hipcricket announces addition of new features and functionality to AD LIFE platform. Brief article Feb 17, 2012 264
Transformative texting. Fanaras, Linda Jan 13, 2012 650
If you're going to go mobile with your news, do it right! Give readers a choice about how much information they want to absorb with any given piece of content. Crescenzo, Steve Jan 1, 2012 1188
New tools require a new mindset. Myron, David Jan 1, 2012 539
Strategic framework for [Web.sup.2] mobile marketing. Lee, Bong Gyou; Seo, Hyunsik; Kim, Yong Beom; Park, Soo Kyung; Kim, Taisiya Report Nov 1, 2011 5821
The effects of cultural dimensions on consumers' use of mobile SMS advertising in Taiwan. Yang, Kenneth C.C. Report Jul 1, 2011 5256
Text me! Three ways mobile marketing can work for your business. Brief article Feb 1, 2011 321
Intention to adopt mobile marketing: an exploratory study in Labuan, Malaysia. Tanakinjal, Geoffrey Harvey; Deans, Kenneth R.; Gray, Brendan J. Jan 1, 2011 6638
Cardmobili expands into Canada. Brief article Sep 1, 2010 241
Multichannel integration under way. Brief article May 17, 2010 278
Sizing up a proposed APP: mobile devices like iPhone are so popular that banks are rushing in to develop their own unique applications. But which apps are useful to customers and also represent an appropriate extension of the bank brand? Check out this evaluation guide. Goddard, Matt May 1, 2010 1034
Virtual office updated: are smartphone applications any way for insurance sales forces to conduct business? Panko, Ron Feb 1, 2010 1559
On the go: mobile devices are becoming new marketing and advertising platforms for some carriers' brands. Chordas, Lori Aug 1, 2009 2406
10 Best Customer Service Ideas. Hoffman, Sherry Aug 1, 2008 2189
Recognizing the wind of change. Myron, David Editorial May 1, 2008 527
Mobiles dial up stage numbers: hard sell on cell phones puts tech spin on word of mouth. Cox, Gordon Mar 3, 2008 1085
UGA students to use mobile media to increase AIDS awareness. Brief article Dec 27, 2007 159
Vodafone Czech Republic and Amobee launch new mobile advertising service. Brief article Sep 19, 2007 177
Profile. Thigpen, Kevin Company overview Aug 1, 2007 306
Strategic alliances in Greek mobile telephony. Stoili, Ioanna; Economides, Anastasios A. Aug 1, 2007 8363
Two Thousand Trees festival selects tixmob mobile ticketing service. Brief article Jun 27, 2007 217
Alcatel-Lucent introduces enhanced Alcatel-Lucent 5965 Mobile Content Platform. Brief article Jun 14, 2007 258
AMUSE Entertainment to introduce iStock photography to mobile. Brief article Apr 10, 2007 179
Cable & Wireless works with Celltick to introduce buzz live! mobile content. Brief article Mar 29, 2007 234
Random House offers first chapter of business book via SMS. Brief article Mar 8, 2007 118
Two mobile advertising services announced by Nokia. Brief article Mar 6, 2007 163
Statistically speaking. Brief article Mar 1, 2007 244
Amobee Media Systems and Orange launch commercial mobile advertising trial in France. Brief article Jan 12, 2007 249
Breaking down mobile boundaries: Africa is the fastest growing telecoms market in the world as network operators extend their areas of coverage and prices tumble. The growth curve is predicted to continue for the next five years, reports Neil Ford. Ford, Neil Jan 1, 2007 843
New PC-to-Mobile functionality introduced by YELLOWPAGES.COM. Brief article Dec 29, 2006 164
Ministry of Sound runs first end-to-end mobile ticketing trial. Brief article Nov 29, 2006 194
GrameenPhone and CellBazaar launch electric marketplace for mobile users. Brief article Jul 25, 2006 156
Recall effect of short message service as a complementary marketing communications instrument. Wouters, Joost; Wetzels, Martin Jun 1, 2006 5261

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