Mobile Advertising Innovator Bob Walczak Joins PubMatic.
Bob Walczak, Vice President, PubMatic (Photo: Business Wire)
During his tenure as the Founder and CEO of Ringleader Digital, Walczak led many industry innovations and introduced new ad formats to the mobile web environment beginning in 2005. While there, he successfully raised $18 million in funding and developed a SaaS-based mobile ad serving technology platform which included products such as Spark AdServer, Media Stamp, Network Manager, Device Detector, Cert Center, Context Extractor and Special Ops.
"Our publisher clients are experiencing nearly unprecedented growth in mobile usage and we are pleased to bring a strategic thinker like Bob Walczak to this team," said Kirk McDonald, President of PubMatic. "As the founder of a mobile advertising company that was a leader in mobile ad formats and ad serving innovation, Ringleader Digital was clearly ahead of its time in 2005. Bob has demonstrated the kind of insight and vision that aligns with our promise to meet the current needs of our publisher partners as well as anticipate their needs in the future."
At Ringleader, Walczak was responsible for all business development and closed pioneering contracts with AOL, Microsoft, AccuWeather, Fox News, ESPN and Collective Media.
"Bob understands mobile and its complexities as an ad medium," said Josh Wetzel, Head of Mobile and Emerging Media at PubMatic. "He will help publishers in their quest to differentiate and monetize their exploding volume of mobile inventory. I'm excited to have him join our team."
Walczak's appointment comes on the heels of PubMatic's $45 million mezzanine round of funding led by August Capital, which was announced June 6. "We remain focused on extending our leadership position as the independent choice for publishers, and mobile is a part of that execution," said McDonald.
In 2011, PubMatic experienced year-over-year revenue growth of 150 percent and has recently introduced new products including, PubDirect, (which offers audience and deal management and the ability to optimize performance across selling channels), PubLink, (which enables publishers to access multiple partner tools and services in real time via a single point of integration), as well as new solutions for mobile monetization.
Since 2006, PubMatic (http://www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world's leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe, Australia and Asia.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50326128&lang=en
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|Date:||Jun 28, 2012|
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