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Moberg Pharma expands retail presence of New Skin brand in US.

M2 PHARMA-January 19, 2017-Moberg Pharma expands retail presence of New Skin brand in US


Swedish pharmaceutical company Moberg Pharma AB (OMX: MOB) announced on Wednesday that New Skin Spray SKU will be sold in 3,900 Wal-Mart stores and in over 1,500 Walgreens stores.

Opening orders are expected to ship in mid-March 2017.

New Skin was acquired by the company from Prestige Brands Inc In July 2016. Reportedly, New Skin is the #1 OTC liquid bandage brand in the US. It is an antiseptic which kills germs and dries rapidly to form a clear protective cover.

Currently, New Skin is already listed in several leading retailers including CVS, Rite Aid and Target.

According to the company, it sees excellent opportunities to build on the brand equity of New Skin. This a market leading brand with exciting prospects for growth, as shown with the increased distribution, the company added.

Moberg Pharma has OTC sales operations in the US and a distributor network in more than 40 countries.

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Publication:M2 Pharma
Date:Jan 19, 2017
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