Printer Friendly

Mission Brewery brews up a local success.

Mission Brewery brews up a local success

Six months after the Mission Brewing Co. began distributing its microbrewed ales, Bruce Kannenberg, general manager, Mission Brewing Co., announced that the company's initial effort was a success.

A year ago, Kannenberg and master brewers Paul Holborn and Clint Stromberg installed a three-barrel pilot system in an effort to create unique ales. For the next six months, Kannenberg distributed the brew to a select group of local restaurants, bars and country clubs.

"The distribution effort is part of the Mission Brewing Co.'s pre-opening marketing strategy," Kannenberg said. "The concept of locally-brewed, handcrafted ales is new to Southern California."

Kannenberg is currently marketing four ales, each different in body and flavor.

"Most of our clients like to rotate the choice of ales," he said. "By offering a variety, the customers have the opportunity to compare the quality of the different handcrafted ales to other beers and ales."

The three-barrel system produces approximately 100 kegs a month; however, over the next two months Kannenberg expects to convert to a state-of-the-art, 15-barrel system in preparation for the opening of the company's new facility.

Although Kannenberg is planning a bottling operation, the availability of bottled ales will be limited. He plans to offer specialty ales, bottled in magnums, on a pre-sold basis several times a year, while small amounts will be available for retail sale on the premise.
COPYRIGHT 1989 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1989 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:Nov 13, 1989
Previous Article:Miller starts "super" promotion.
Next Article:Children are big winners after race.

Related Articles
Brewing beer Alaska-style.
Indiana's king of beers.
New owners of PBC tap a ceremonial keg.
Samuel Smith's: brewing in the Old English tradition.
Micros seek allies, regional crafters retrench.
Florida micro surviving tough competition.
Retired cop turns brewing into profitable venture.
Nation's thirst for specialty beers flat?
Craft Brewers Demise Much Exaggerated.
BAA and Draught Beer Guild join forces.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters