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Mintel has also issued a report on the snacking habits of Hispanics, the fastest growing population in the US. The key finding is that Hispanic adults are twice as likely as non-Hispanics to reward their children's good behavior with salty snacks (41% versus 19%). But salty snack consumption among Hispanic adults is low, possibly due to traditional food preferences. Of five snacks: potato chips, pretzels, popcorn, nuts and corn/tortilla chips/cheese snacks, only 65% of Hispanics report eating three or more regularly versus 80% of the general population. The Mintel report also found that frozen snack usage is extremely low among less acculturated Hispanics, but more acculturated Hispanics eat them at the same rate as other Americans In addition, Hispanic children show higher preference for healthy snacks like yogurt, cheese, raw veggies and nuts than non-Hispanic children. Leylha Ahuile, multicultural expert at Mintel, said: "Manufacturers need to understand that Hispanic's eating habits are not the same as the general population's. Even among Hispanics, we see huge variety in snacking, eating and drinking tendencies." Ahuile emphasizes the importance of not viewing Hispanics as one homogenous group.
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Title Annotation:Last Licks
Publication:Ice Cream Reporter
Date:Sep 20, 2008
Previous Article:Mintel International Group.
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