Mintel has also issued a report on the snacking habits of
Hispanics, the fastest growing population in the US. The key finding is
that Hispanic adults are twice as likely as non-Hispanics to reward
their children's good behavior with salty snacks (41% versus 19%).
But salty snack consumption among Hispanic adults is low, possibly due
to traditional food preferences. Of five snacks: potato chips, pretzels,
popcorn, nuts and corn/tortilla chips/cheese snacks, only 65% of
Hispanics report eating three or more regularly versus 80% of the
general population. The Mintel report also found that frozen snack usage
is extremely low among less acculturated Hispanics, but more
acculturated Hispanics eat them at the same rate as other Americans In
addition, Hispanic children show higher preference for healthy snacks
like yogurt, cheese, raw veggies and nuts than non-Hispanic children.
Leylha Ahuile, multicultural expert at Mintel, said: "Manufacturers
need to understand that Hispanic's eating habits are not the same
as the general population's. Even among Hispanics, we see huge
variety in snacking, eating and drinking tendencies." Ahuile
emphasizes the importance of not viewing Hispanics as one homogenous group.