A new report from Mintel on the ice cream industry in the U.S.
notes that nine in ten people (89%) enjoyed packaged ice cream in the
past year. In comparison, only three in five (59%) are novelties such as
ice cream sandwiches of bars. Also, less than two in five ate sherbet of
frozen yogurt (37% and 34%, respectively). "Ice cream remains one
of America's favorite treats," states David Morris, senior
analyst at Mintel. "Slow churn and superpremium innovations have
brought exciting new variety to the taste and texture people know and
love." Ice cream's familiarity is what drives sales. Though
ice cream sales dominated the market in 2007, they were also 3.9% behind
sales levels from 2002. The culprit is frozen novelties, sales of which
grew 7.2% from 2002 to 2007. Mintel forecasts the market for ice cream,
frozen novelties, sherbet and frozen yogurt through all retail channels
to grow 15% from 2008 to 2012.