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A new report from Mintel on the ice cream industry in the U.S. notes that nine in ten people (89%) enjoyed packaged ice cream in the past year. In comparison, only three in five (59%) are novelties such as ice cream sandwiches of bars. Also, less than two in five ate sherbet of frozen yogurt (37% and 34%, respectively). "Ice cream remains one of America's favorite treats," states David Morris, senior analyst at Mintel. "Slow churn and superpremium innovations have brought exciting new variety to the taste and texture people know and love." Ice cream's familiarity is what drives sales. Though ice cream sales dominated the market in 2007, they were also 3.9% behind sales levels from 2002. The culprit is frozen novelties, sales of which grew 7.2% from 2002 to 2007. Mintel forecasts the market for ice cream, frozen novelties, sherbet and frozen yogurt through all retail channels to grow 15% from 2008 to 2012.
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Title Annotation:Last Licks
Publication:Ice Cream Reporter
Date:Jul 20, 2008
Previous Article:Unilever.
Next Article:Clemmy's ice cream has announced the recruitment of two of the industry's top executives, Tom Delaplane and Reed Howlett, to its advisory board.

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