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MindMatics and Adventure Show "Destination X Hawaii" Bring Interactive Mobile Content to Television Audience.

Audience Can Participate with Text-to-Win, Trivia and Contestant Mobile Blogging

LOS ANGELES -- MindMatics, a global leader in the development and implementation of mobile services, today announced that it is partnering with the producers of adventure show "Destination X Hawaii" to bring interactive mobile content to the show's audience. In the show, five women compete in a series of challenges and extreme sports competitions in some of the most beautiful and exotic locations around the world. The mobile interactive content allows the audience an enhanced, interactive television experience while following the women on their adventures.

"Destination X Hawaii combines adventure, survival and action on the edge of paradise," said Dallas Tanner, executive producer and creator of Destination X Hawaii. "Our viewers are looking for fresh and exciting entertainment experiences, and our work with MindMatics ensures that we are using the most progressive means to bring this level of involvement to our audience."

Viewers can receive personalized content from cast members -- including text messages, video clips and photos -- on their mobile phones. In addition, the audience is encouraged to participate in different programs, such as answering trivia questions via text messages, to compete for prizes, including a trip to Hawaii. Furthermore, MindMatics will provide chat applications that will engage viewers to talk about the show. By bringing this mobile element to their broadcasting plans, the creators of Destination X Hawaii are able to involve their viewers in the action to build a closer relationship with the program.

"The combination of mobile technology and television creates a potential for audience engagement that extends beyond the show's air time," said Kai Buehler, general manager of MindMatics' Los Angeles office. "Mobile features like text-to-win and premium downloadable content enrich the viewing experience and increase viewer loyalty and participation. Interactive television is the future of TV in the United States, and we are delighted to work with innovators like Destination X Hawaii to bring this experience to the audience."

About MindMatics LLC

MindMatics is a global leader in the development and implementation of mobile services and iTV-applications. As a full-service mobile solutions partner, MindMatics helps brands, TV stations, major studios and content providers successfully interact with the "Generation M" through various technologies in order to generate revenues, billings and realize new marketing potential. Clients include ABC, TBS, Disney, MTV, NBC Universal, Pro7, SonyPictures, New Line Cinema and Endemol. MindMatics currently employs a staff of 130 and has offices in New York, Los Angeles, Munich, Cologne, Vienna and London. For more on MindMatics, visit www.mindmatics.com.

About Destination X Hawaii

Destination X Hawaii is an adventure televison show where viewers meet up with our five Beautiful Women as they explore the most beautiful, but dangerous, locations on the planet. Created by Hollywood action sports Filmmaker Dallas Tanner, viewers will experience in each half hour program: surreal beauty, the quest for survival, adrenaline pumping extreme sports action, danger, and some of the most cinematic locations in far off destinations from around the globe. Hidden beneath paradise are unknown risks and perils that await these women. They will seek to conquer the challenges as they face the forces of nature, waves, wind, and the terrain and the mysteries of rare cultures in far away lands. Find out who will survive the dangers that await these stunningly fit women as they train with some of the world's best known extreme sports enthusiasts, military experts, navigators and explorers. Visit http://ww.destinationxtv.com for further details and samples of content available on mobile downloads.
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Publication:Business Wire
Date:Oct 19, 2006
Words:584
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