Mills & Boon Global Novels Now In Regional Markets.
Speaking on the occasion Mr. Manish Singh, Country Manager, Harlequin India Pvt. Ltd. states, "There is a growing demand for content in regional languages which is fuelled by growth in literacy & exposure to global trends. Harlequin is publishing content in over 31 languages across the globe and given our commitment to the Indian market, regional language is a natural business extension. We believe that this would further build on the equity & popularity of Mills & Boon as romance is a universal phenomenon that transcends language barriers. This initiative, like all others, is aimed to bring Mills & Boon closer to the Indian readers."
Mr. Vikas Rakheja, Managing Director, Manjul Publishing adds on, "Manjul Publishing House has an established and successful Marathi translations programme and a deep market penetration in the Marathi book-market. So, it was only natural for us to tie up with Harlequin for the distribution of the Marathi language translations for their iconic M&B brand."
To enter the world of Harlequin is to travel the globe. With 1,200 authors worldwide, 1,300 new titles per annum, 31 languages and available in over 111 countries, Mills & Boon has maintained its foothold in the romance fiction genre as a market trailblazer for over a century. Having sold 6.05 billion books since its inception in 1949, the company continues to write its own remarkable publishing story. Mills & Boon Hindi novels are being exclusively distributed by Manjul Publishing House, which has single-handedly created a niche for Hindi and Indian language translations of international bestsellers in the Indian publishing industry, and is today a front-runner in this segment. SV Book Supply Co. Pvt. Ltd., Manjul's book distribution arm, covers 1200 bookseller accounts throughout India.
Mills & Boon Hindi are available at kiosks, bookstores & organized retail stores for Rs. 75/-. Mills & Boon Tamil are available at newsstands, bookstores & organized retail stores for an introductory price of Rs. 10/-
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