Printer Friendly

Miller uses music in Hispanic spots.

Hispanic singers Willy Chirino and Hansel Martinez agreed this month to lend their musical support to Miller Brewing Co.'s Hispanic advertising in south Florida and New York City. Chirino will embark on his first year of partnership with Miller Lite, while Martinez will begin his third year of sponsorship by Miller Genuine Draft.

The two new Spanish-language television commercials featuring Hansel's music began airing on television in the two markets late last month, while radio spots began this month. Commercials for Lite beer featuring Chirino's music will debut later this summer.

"We are very pleased that two artists of such stature will be representing Miller in Miami," said Miguel Farah, Miller's manager of Hispanic marketing. "By calling on the talents on Hansel Martinez for Genuine Draft and Willy Chirino for Lite, we will continue to demonstrate Miller's support of south Florida's music traditions."
COPYRIGHT 1992 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Miller Brewing Co.
Publication:Modern Brewery Age
Date:Jun 15, 1992
Previous Article:Cowboy artists aided by Coors.
Next Article:Old Milwaukee debuts new characters with familiar theme in "great outdoors".

Related Articles
Miller's new ads spot true American heroism.
Miller starts "super" promotion.
Miller Brewing Co. picks 6 radio bands for regional & national spots.
Miller names new agency for hispanic marketing.
Miller High Life a hit during ESPN baseball games.
Lite's "Visitors" ad ices "It's It" theme.
Sharp's delivers a new ad message of "anything, anytime." (Miller Brewing Co.'s non-alcohol brew)
Miller launches reworked ad campaign.
Miller and A-B continue to trade ad blows.

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters