Miller sponsors Bears.
Miller Brewing said that it has signed a multi-million-dollar
agreement with the NFL's Chicago Bears that will make Miller the
official beer sponsor of the Bears and Soldier Field, including signage
for Miller at Soldier Field when it reopens in 2003. The deal also gives
Miller the rights to Bears' team marks on P.O.S. materials. In
addition, Miller will sponsor the "Miller Lite Party Deck" in
the north end zone at Soldier Field. Miller said that its distributors
in the Chicago area will be involved in marketing efforts.