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Miller sponsors Bears.

Miller Brewing said that it has signed a multi-million-dollar agreement with the NFL's Chicago Bears that will make Miller the official beer sponsor of the Bears and Soldier Field, including signage for Miller at Soldier Field when it reopens in 2003. The deal also gives Miller the rights to Bears' team marks on P.O.S. materials. In addition, Miller will sponsor the "Miller Lite Party Deck" in the north end zone at Soldier Field. Miller said that its distributors in the Chicago area will be involved in marketing efforts.
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Title Annotation:Miller Brewing to be official beer of football team
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 23, 2002
Previous Article:Heineken U.S.A.
Next Article:Barton Beer execs.

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