Printer Friendly

Miller presents newly-released stein promotion.

Miller presents newly-released stein promotion

Miller Brewing Co. has introduced the fourth in its series of Collectible Steins, entitled "Riverboat Steamer." The stein commemorates the first commercial use of the steamboat.

"Brewery steins are especially popular gifts during the holiday season, although they are in demand year round," said Ted Brueggemann, managing buyer-promotional products and licensing, Miller Brewing Co. Concepts Unlimited, Inc., of Wilmington, NC, distributes the ceramic steins through a license agreement with Miller.

"The Miller program has shown impressive growth over the past few years, and each new edition is well received," Brueggemann said. "Miller will introduce new steins in 1990 to keep pace with the public demand."

Miller steins feature memorable moments in U.S. history, depicted in rich, colorful scenes of the times. The steins are available at retail displays and through a mail-order program that includes past editions, Brueggemann added.

COPYRIGHT 1989 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1989 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Miller Brewing Co.
Publication:Modern Brewery Age
Date:Dec 18, 1989
Previous Article:Ball Corp. to see 4th quarter decline.
Next Article:All Brand Importers unveil new strategy.

Related Articles
Miller Sharp's shipments begin.
Make tracks with Miller.
'Cool Cruise' winners named after Genuine Draft summer promotion.
No alcohol, no problem.
Sharp's "Tube-it" promotion offered now through June.
Second edition of Miller stein created.
Lite lights the way in seasonal promo.
Miller Brewing Co. begins state-wide California summer promotion.
Miller promotion to place T-shirts in cans.
Stella Artois toasts success in New York City market.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters