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Miller presents newly-released stein promotion.

Miller presents newly-released stein promotion

Miller Brewing Co. has introduced the fourth in its series of Collectible Steins, entitled "Riverboat Steamer." The stein commemorates the first commercial use of the steamboat.

"Brewery steins are especially popular gifts during the holiday season, although they are in demand year round," said Ted Brueggemann, managing buyer-promotional products and licensing, Miller Brewing Co. Concepts Unlimited, Inc., of Wilmington, NC, distributes the ceramic steins through a license agreement with Miller.

"The Miller program has shown impressive growth over the past few years, and each new edition is well received," Brueggemann said. "Miller will introduce new steins in 1990 to keep pace with the public demand."

Miller steins feature memorable moments in U.S. history, depicted in rich, colorful scenes of the times. The steins are available at retail displays and through a mail-order program that includes past editions, Brueggemann added.

PHOTO : MILLER'S NEWLY-RELEASED COMMEMORATIVE STEIN
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Title Annotation:Miller Brewing Co.
Publication:Modern Brewery Age
Date:Dec 18, 1989
Words:150
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