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Miller names new agency for hispanic marketing.

Miller names new agency for Hispanic marketing

Miller Brewing Co. has named Casanova Pendrill Publicidad, Inc., of Irvine, CA, as its agency for advertising and marketing programs, a Miller official announced.

"We made our selection after an extremely thorough review process, including presentation sby a number of Hispanic agencies," said Richard Strup, vice president of brand management, Miller.

"We are very impressed by Casanova Pendrill Publicidad's demonstrated creative and strategic planning capabilities and experience in developing comprehensive marketing programs," he said.

According to Strup, the agency will develop television, radio, print and outdoor advertising for the Hispanic market.

The Miller account had been handled for the past eight years by Mendoza, Dillon & Associados, Inc., of Newport Beach, CA. "Mendoza, Dillon was one of the first agencies to recognize the importance and potential of marketing to the Hispanic community," Strup explained. "They created a number of innovative campaigns."
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Title Annotation:Miller Brewing Co.; Casanova Pendrill Publicidad Inc.
Publication:Modern Brewery Age
Date:Jun 18, 1990
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