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Miller aids nation's food bank programs.

Miller aids nation's food bank programs

Miller Brewing Co. will be joining forces with consumers throughout the country this month to raise money for food banks.

When consumers purchase select cases of Miller Lite, High Life and Genuine Draft during November, Miller will make a donation that will benefit more than 200 food banks across the nation.

"This is an opportunity for consumers everywhere to help those less fortunate than themselves," said Jeff Schouten, Miller's manager of consumer promotions. "We're really happy to be able to team up with our consumers to make the Thanksgiving season more meaningful for everyone."

Additionally, brewery employees in Miller's plant cities (Milwaukee; Fulton, NY; Eden, NC; Albany, GA; Ft. Worth, TX; and Irwindale, CA) also have planned activities to raise funds for the "Thanks" program.

Miller expects total donations to the program will reach a minimum of $100,000. That final amount will be shared among the participating food banks, Schouten said.

The program is being supported with several pieces of holiday-themed point-of-sale materials, which feature a Tom Turkey with sunglasses and baseball cap. Consumers will also be able to pick up Miller's Holiday Television Sports Schedule at "Thanks" displays. The schedule lists all major televised sports events from Thanksgiving through the Christmas and New Year's holiday season.
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Title Annotation:Miller Brewing Co.
Publication:Modern Brewery Age
Date:Nov 5, 1990
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