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Miller Reserve now found in 9 states.

Consumers in nine states now can enjoy the all-barley Miller Reserve and Reserve Light as Miller Brewing Co. has expanded the brand's distribution.

Miller Reserve is available in Alaska, CAlifornia, Colorado, Minnesota, Nevada, Northern Illinois, Oregon, Washington and Wisconsin.

Test-marketing of the brand began in May 1990, and was later expanded to Denver, Knoxville, and Santa Barbara, CA, in mid-1991. Chicago and Minneapolis draught accounts were then added to the lineup last fall, while bottles and cans became available in these two markets in March.

"During nearly two years of test-market experience, we were told by beer drinkers they really enjoy the all-barley taste of Miller Reserve and Reserve Light," reported Jeff Rea, new products development director.

"The Reserve brands offer a distinct point of difference for consumers as compared to established brands in the above-premium category," Rea continued. "We feel Reserve and Reserve Light afford us a great opportunity in this market segment."
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Title Annotation:Miller Brewing Co. distributes its products to Alaska, California, Colorado, Minnesota, Nevada, Illinois, Oregon, Washington and Wisconsin
Publication:Modern Brewery Age
Date:Apr 13, 1992
Words:154
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