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Miller High Life honors jukebox month.

Miller High Life honors jukebox month

Miller High life and the Amusement & Music Operators Association (AMOA jukebox operators) have joined forces to celebrate the 100th anniversary of the jukebox, Nov. 1-24, by giving away eight fully stocked, classic design jukeboxes.

The celebration promotion will feature a radio-driven contest in Detroit, Cincinnati, Cleveland, Milwaukee, Birmingham and Montgomery, AL, Philadelphia and Pittsburgh during National Jukebox month.

Miller High Life brand manager Jeffrey Schouten said a selected station in each market will feature a contest where callers can win jukebox-shaped radio/cassette players or 100th anniversary of the jukebox t-shirts. All radio contestants, along with mail-in and on-premise drop-box entries, will then be eligible for the grand prize drawing to win one of the eight jukeboxes.

"We are very pleased to be involved with the celebration of such a great American tradition," Schouten said. "Like the jukebox, Miller High Life is another part of the great American leisure-time scene."

AMOA operators also will participate with local Miller distributors in staging 100th anniversary of the jukebox promotion nights in various establishments, some of which will include live on-premise radio remotes and personality appearances.
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Title Annotation:100th anniversary of the jukebox
Publication:Modern Brewery Age
Date:Nov 13, 1989
Words:189
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