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Miller Genuine Draft reinforces message.

Miller Genuine Draft reinforces message

Three new commercials continue the "Get Out of Old, Get Into the Cold" campaign's hot/cold format to further reinforce the message of "ultimate refreshment of Miller Genuine Draft," according to a brewery spokesperson.

Produced by Backer Spielvogel Bates, New York, the advertising includes 30-second commercials titled "Cactus," "Bus," and "Bridge." The "Cactus" and "Bus" spots are scheduled to begin this month, while "Bridge" debuted in late December.

According to Tony Sciolla, Genuine Draft brand manager, "beer drinkers have made Miller Genuine Draft the fastest-growing premium beer in the country. The creativity and innovation of these commercials dramatically reinforce the brand's cold, pure and refreshing attributes."

"These commercials also reinforce Miller's exclusive cold-filtered process, which gives only Genuine Draft its rich, smooth, genuine draft beer taste in the convenience of packages to beer drinkers," Sciolla added.

PHOTO : "GET INTO THE COLD," Miller Genuine Draft's continuing campaign, has been bolstered by three new television commercials that will begin airing this month.
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Publication:Modern Brewery Age
Date:Jan 27, 1992
Words:165
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