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Miller Brewing wins POPAI awards.

The Miller Brewing Co. was recently honored with 10 awards for its retail store point-of-purchase displays from the Point-of-Purchase Advertising Institute (POPAI), including a gold award for a Miller Genuine Draft Light merchandiser.

According to Miller, more than 1,000 entries competed for POPAI's Outstanding Merchandising Achievement Awards in 16 different categories as well as sales promotion and international segments, a Miller spokesperson averred. They were judged by 300 marketing and merchandising executives representing consumer product manufacturers and retailers.

"We're honored to have distinguished ourselves in a competition judged by our peers," said Richard Strup, senior vice president-marketing for Miller. "We believe Miller's in-store displays must reflect the superior quality of our products, and these awards certainly attest to our success in doing that."

In addition to the gold award for an illuminated display for Miller Genuine Draft's longneck bottles, Miller won five silver awards for Genuine Draft and Lite merchandisers, and four bronze awards for Sharp's, Lite and Genuine Draft Light.

"The displays which captured the 1992 POPAI Outstanding Achievement Awards symbolize the industry's most innovative and creative point-of-purchase advertising techniques that have been designed to reach consumers at retail throughout the world," stated Dick Blatt, POPAI executive director.
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Title Annotation:Miller Brewing Co.; Point-of-Purchase Advertising Institute
Publication:Modern Brewery Age
Date:Dec 7, 1992
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