Printer Friendly

Miller Brewing Company.

Beginning this month, the Miller Brewing Company is offering consumers the chance to attend a special rock concert in the "Bermuda Triangle" area of the Caribbean. Where legal, consumers can "peel to reveal" a Blind Date code from

MGD neck labels, and type it in at the mgd.com web-site. In total, 500 Grand prize trips to the concert will be offered, as well as thousands of secondary prizes. The "Blind Date" concert will feature performances by Metallica, Foo Fighters and Beck.
COPYRIGHT 2001 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:offers consumers chance to attend rock concert
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 9, 2001
Words:82
Previous Article:Local papers are picking up beer tax story.
Next Article:Heineken U.S.A.
Topics:


Related Articles
Make tracks with Miller.
Mardi Gras becomes beer battleground.
No alcohol, no problem.
Selling beer style.
Miller promotion to place T-shirts in cans.
Miller screens new ads for wholesalers.
Miller Brewing Company.
Miller's lily white rock music promo takes flak.
Miller apologizes for omission of black artists.
Domestic policy: bars and restaurants embracing new products, packaging and placement ensure American brews are as popular as ever.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |