Printer Friendly

Military Goes to Where (Potential) Recruits Are.

Message to Military Recruiters: If you can't bring the teenagers of America to recruiting offices, then bring the recruiters to the teenagers.

For the services, that means opening up recruiting stations at major shopping malls, said Bernard Rostker, undersecretary of defense for personnel and readiness. One of those stations will be located at Potomac Mills, in Northern Virginia, one of the largest shopping centers on the East Coast. Setting up shop at crowded malls is an expensive proposition, said Rostker. But it should ensure that recruiters would have access to large numbers of teenagers.

"In the past, recruiting stations were treated as offices, not as a place for walk-ins," Rostker said during a breakfast with reporters in Washington, D.C. The Army, for example, has shied away from high-rent retail areas, but the reason they are expensive, he said, is because they have "high traffic."

Rostker expects the investment will pay off, in the form of large numbers of new recruits. "An all-volunteer force is a fragile beast" that must be fed constantly and requires a lot of attention, he said.
COPYRIGHT 2001 National Defense Industrial Association
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:National Defense
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 1, 2001
Words:181
Previous Article:Industrial Future Shaped by Demographics.
Next Article:Army Transformation on Track, Says Vice Chief.
Topics:


Related Articles
GIs: not your average joes; what the military can teach us about race, class, and citizenship.
Now do you believe we need a draft? We're in a new kind of war. Time for a new kind of draft.
International Military Education and Training Program The Slovenia Experience.
Volunteers for war: two American heroes show how the military reflects the nation's population, economy, and ethnic changes. (National).
At any hour: SDDC Operations Center assists military's newest recruits.
Selling the army in wartime: for many recruits, enlisting used to mean cash for college and few risks. But 9/11 and the war in Iraq have made signing...
U.S. defenders or UN enforcers? The U.S. military is currently being used as the enforcement arm of the United Nations. America's Armed Forces must...
While some say there's never enough, others say there's too much: in the fall of 2005, a Senate report called for a doubling of the Defence...
We need all the facts on recruiting.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters